A stylized illustration of a cylindrical cup with blue arrows and lines indicating a swirling or rotational motion inside the cup.
Briefs
 Finance
Free NewsletterPro Login
Free Live Investors Workshop
Seats limited
Tue, Sep 29.
The dollar is losing value.
Here’s how investors can still profit.
Hosted By
Jaspreet Singh
Founder, Briefs Finance
X

Warning: Undefined variable $stocks in /var/www/briefs.co/htdocs/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 448

Warning: foreach() argument must be of type array|object, null given in /var/www/briefs.co/htdocs/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 448

Warning: Undefined variable $funds in /var/www/briefs.co/htdocs/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 472

Warning: foreach() argument must be of type array|object, null given in /var/www/briefs.co/htdocs/wp-content/plugins/oxygen/component-framework/components/classes/code-block.class.php(133) : eval()'d code on line 472
/* the link was here */

Monster Executive Rob Gehring To Lead Coca-Cola North America

Andre Savage
Published Sep 25, 2026
Share:
Summary:
  • Rob Gehring will leave Monster Energy to become leader of Coca-Cola's North America unit, the companies said on Friday.
  • Gehring will assume the Coca-Cola North America role on Dec. 1 and is 59 years old.
  • Coca-Cola reported second quarter net sales growth of 7% and North America volume up 3%, while Monster Beverage posted second quarter net sales growth of 20%.

What happened

Rob Gehring will depart Monster Energy to run Coca-Cola's North America unit, the companies announced on Friday. He is set to start the new role on Dec. 1 and is 59 years old.

Gehring began his most recent position at Monster in February after having been chief growth officer since 2024. Before joining Monster, he served as CEO of Swire Coca-Cola USA.

Coca-Cola's press release called him "part of the leadership team that drove the company's growth agenda and modernized commercial capabilities,".

Leadership changes remind investors that steady strategies help protect and grow your savings. Join Briefs Finance CEO Jaspreet Singh on September 29th for a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, where he shows how we're spotting investment opportunities as the dollar falls. Save your spot.

The numbers and company moves

Coca-Cola posted second quarter net sales growth of 7% and said North America volumes rose 3% in the second quarter. Coca-Cola's share price has risen by more than 25% so far this year.

Monster Beverage, which is much smaller in scale than Coca-Cola, reported second quarter net sales growth of 20% and its stock has climbed by more than 12% so far this year. The source attributes part of Monster's sales surge to product innovation in the energy-drink category.

Coca-Cola is spending on beverage lines beyond traditional sodas, including refreshers and so-called dirty sodas.

What this means for your portfolio

A senior executive move like this ties into both companies' recent growth figures and product strategies. Investors can note the timing, the Dec. 1 start date, and the recent second quarter results when assessing exposure to either company's stock.

When businesses shift, disciplined planning keeps your portfolio focused on long term goals. Our CEO Jaspreet Singh is hosting a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, on September 29th. Sign up free to join him live.

Disclosure

Recent News

1 2 3 … 86

Get Market Briefs delivered to your inbox every morning for free!

No fluff. No noise. No politics. Just finance news you can read in 5 minutes.

Blogs

September 25, 2026
BRIEFS EXCLUSIVE: 43% Of Respondents Say Bills Outran Their Income Over Past Two Years
By Briefs Finance
  • 43% of the 494 Market Briefs readers surveyed said their bills grew faster than their income over the past two years, even though 79% could cover a surprise $5,000 expense tomorrow.
  • Half of readers own gold or crypto, the two classic bets against a weaker dollar, and only 13% bought nothing at all in the last 12 months.
  • The median reader says it takes $150,000 a year to feel financially secure, about $62,000 above the U.S. median household income.
Read More
September 24, 2026
The 2026 Economic Reset Is Starting: Are We in a Recession, or Is the Pain Still Ahead?
By Nate Gregory
  • The Federal Reserve has flipped from stimulating the economy to fighting inflation with higher interest rates, while the White House still wants growth at almost any cost.
  • The national debt tops $40 trillion, has outgrown the entire U.S. economy, and its interest payments are now the government's fastest-growing expense.
  • Higher rates bring pain for private equity, private credit, and speculative assets, but they open opportunities for investors holding cash, treasuries, and value assets.
Read More
September 23, 2026
Are We in a Recession? Without AI, America Might Already Be in One - and Washington Knows It
By Kalbir Talwar
  • The White House attributes about three quarters of U.S. economic growth to AI, and many believe the economy would already be in a recession without it.
  • Washington has three reasons it cannot let the AI boom slow down: staying the world's superpower, outgrowing $40 trillion in national debt, and protecting a government stock portfolio worth billions.
  • Every market goes through booms and busts, and investors who understand the cycle get to buy the downturn instead of panic-selling with the crowd.
Read More
September 22, 2026
Will Interest Rates Go Down in 2026? Where the Money Moves Either Way
By Kalbir Talwar
  • The Fed is leaning toward higher rates to fight 4% inflation, while the White House and a cracking job market push the other way.
  • If rates rise, money has tended to move toward short-term Treasuries, floating-rate loans, energy, banks and dividend payers.
  • If rates fall, it has tended to move toward gold, silver and Bitcoin, real estate, small caps, the S&P 500 and speculative bets.
Read More
September 21, 2026
How the Federal Reserve Makes Money - and Why It Just Posted Its Biggest Loss Ever
By Kalbir Talwar
  • For 109 years the Federal Reserve created money, lent it to the U.S. government and handed the interest it collected back to Washington - almost $1 trillion in the decade starting in 2011.
  • Pandemic-era lending locked the Fed into earning about 2% on trillions of dollars while it now pays banks around 4%, producing a record loss of hundreds of billions in 2026.
  • The Fed covers its losses by creating money and the government covers its lost revenue by borrowing, and both feed the inflation that eats at the dollars in your account.
Read More
September 18, 2026
Kevin Warsh Just Defied Trump: What the Fed Rate Hike Means for Your Money
By Cierra Seay
  • The Fed raised rates for the first time since 2023 in a unanimous vote led by Kevin Warsh, the chairman President Trump appointed to cut them.
  • Higher rates make the $40 trillion national debt, business loan resets and mortgages more expensive, but they strengthen the dollar and pay investors holding cash.
  • The war with Iran is pushing up oil, grocery and chip prices, another hike is likely in 2026, and recession talk is about to get louder.
Read More
September 17, 2026
Why America Bailed Out the Yen: The Japan Carry Trade, the Dollar and Your Mortgage Rate
By Milena Thomas
  • In July 2026 the US sent money to steady the yen because Japan is the largest foreign owner of US debt, and Washington needs Japan to keep lending.
  • For decades the Japan carry trade let Wall Street borrow yen at essentially 0% and pour it into US stocks, real estate and Treasuries, and rising Japanese rates are shutting that off.
  • A weaker yen means fewer buyers for the dollar and for US debt, which pushes Treasury rates up and drags mortgage, car loan and credit card rates up with them.
Read More
September 16, 2026
Treasury Yields Are Spiking Because Lenders Are Backing Away From U.S. Debt
By Jackson Moreland
  • The U.S. is paying its highest 30-year borrowing rate in about two decades because its biggest lenders, the Fed, foreign governments, and banks, are all pulling back from Treasuries.
  • Every mortgage, car loan, credit card, and business loan is priced off the 10-year Treasury yield, so when Washington pays more to borrow, so do you.
  • With about $40 trillion of debt against a $32 trillion economy, the country either outgrows its debt or slides into a doom loop, and investors need a plan for both.
Read More
September 15, 2026
Fiat Currency Runs on Trust, and the World Just Stopped Trusting the Dollar
By Nate Gregory
  • Gold has overtaken US treasuries as the world's top reserve asset, and central banks are now buying less US debt and more gold.
  • The US dollar is a fiat currency, meaning it's backed by a promise rather than gold, so it loses value when fewer countries want to hold it.
  • Whether the US economy or its national debt grows faster from here decides which assets stand to benefit next.
Read More
September 14, 2026
Why RAM Prices Are Soaring - and Where the Money Is Moving
By Cierra Seay
  • Memory chips - the RAM inside phones, laptops, fridges, and trucks - are in a shortage Tim Cook called a 100-year flood, and some memory prices have climbed about 90% in a single quarter.
  • Four forces hit at once: AI demand, a production shutdown in 2023, build times that push any fix to 2028 at the earliest, and a bombed helium plant in Qatar.
  • The last two supply shocks ended in aggressive Fed rate hikes and market drops of around 45% and 20%, and this time Washington is spending heavily to bring memory production home.
Read More
1 2 3 … 27
Share via
Facebook
X (Twitter)
LinkedIn
Mix
Pinterest
Bluesky
Tumblr
Skype
Buffer
Pocket
VKontakte
Parler
Xing
Reddit
Line
Flipboard
MySpace
Delicious
Amazon
Digg
Evernote
Blogger
LiveJournal
Baidu
MeWe
NewsVine
Yummly
Yahoo
WhatsApp
Viber
SMS
Telegram
Facebook Messenger
Like
Email
Print
Copy Link
Copy link
CopyCopied