What Walmart is rolling out
Craving pizza with your paper towels? Walmart says Papa John's orders will be available through Walmart's app and Walmart.com soon, either as a standalone meal or added to the same cart as your household staples. The company is targeting delivery in 30 minutes or less for those food orders.
The partnership starts in a limited set of markets in the coming weeks, with plans to scale to thousands of Papa John's restaurants nationwide. Following earlier deals with Subway and Dunkin', this marks Walmart's third restaurant partnership in the past few months - and the first involving a chain that doesn't lease in-store space. Those earlier efforts launched with in-store locations and later widened to others.
How the service works and why it matters
Restaurant orders placed through Walmart will be delivered by Spark drivers, the independent contractors who already handle the retailer's online deliveries. This offering lives inside Walmart's express delivery program, which uses a flat fee for orders set to arrive in under an hour.
Greg Cathey, an SVP at Walmart who oversees e-commerce fulfillment innovation, described expanding beyond in-store tenants as the "natural evolution" of a service that has seen strong uptake since launch. "We're really focused on the expansion of restaurant options, so giving customers more choice" by cuisine and location aligns with how people actually eat, he said.
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According to Walmart, roughly 65% of restaurant purchases come bundled with additional Walmart products. That basket-mixing helps as the company pushes to make e-commerce more profitable, a historically pricey arena thanks to labor, transportation and other costs. Rivals are stretching delivery too: Costco now sends cakes and party platters through Instacart.
The bigger logistics play
Walmart has sped up delivery by leaning on more than 4,600 US stores, which put 90% of Americans within 10 miles. Adding hot meals layers onto a lineup that already includes groceries, everyday essentials, prescription drugs and refrigerated medications. It also inches Walmart further into territory long owned by Uber and DoorDash.
What this could mean for your shopping
If you already use Walmart for quick fills, having pizza show up in around half an hour from the same cart could be an easy upgrade. And if two thirds of these food orders already toss in toothpaste, snacks or batteries, the one-stop shop habit is clearly sticking. As retailers double down on fast delivery, expect more orders that bundle dinner with the doormat cleaner.
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