Stephen Curry says first Li-Ning signature shoe debuts early next year

The shoe, the switch and why Li-Ning won out

At an event in Farmingdale, N.Y., Curry said his debut Li-Ning signature sneaker is slated for an early next-year release. He ended a long partnership with Under Armour and confirmed in June that he had aligned with the Chinese brand.

Influences and what he'll wear before launch

Curry said he took cues from Golden State Warriors teammate Jimmy Butler and from former NBA player Dwyane Wade, both affiliated with Li-Ning. He added that, until his signature pair arrives, he'll wear Li-Ning models created by Butler and Wade.

Staying a Warrior and the LeBron recruitment try

Rolling into season 18, Curry said he wants to stick with the Golden State Warriors beyond his current deal that runs through 2027. "I want to be a lifer with Golden State," he said. ...

Golf push could hit TV next year

Curry spoke to CNBC from the Bethpage Black Golf Course, where he was hosting an Underrated Golf Tour stop. He founded the national junior circuit to expand access for young and underrepresented golfers, and said he's negotiating with the Versant-owned Golf Channel about putting the tournament on television for the first time next year.

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Why this matters to your wallet

Big-name athletes follow the product and the platform. Curry's move shows how brands with global reach can win marquee signings, and it hints at fresh Li-Ning drops entering the mix early next year. If you tend to buy what your favorite players wear, watch for those releases and the added buzz that could come if his junior golf tour lands on TV, which often lifts merch interest and resale chatter.

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