Goldin, the auction house that eBay bought in 2024, ran the two-week online sale. It ended on June 29, 2026.
The biggest single item was FaZe Rug's half-eaten In-N-Out burger.
MrBeast, who holds the title of the world's most subscribed YouTube creator, contributed several items that brought in close to $8,000. The lot included a heavily used Yankees cap, a pair of Nike sneakers, and several t-shirts.
Other YouTubers also contributed. Salish Matter, a 16-year-old beauty mogul, saw her hooded sweatshirt sell for more than $1,500. Airrack, a creator who partnered with Goldin on the auction, sold his personal Pizza Hut card for nearly $4,500.
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Ken Goldin, the founder of Goldin, said the auction was a test to see if YouTube memorabilia could become a new collectible category. "People are buying this for the conversational value, for the social media value, for the clout among their friends," he said.
Goldin likened the trend to getting a signed hat at an NBA game. "I honestly think this stuff is going to be treated like if somebody went to an NBA game and got a hat signed by Jalen Brunson, or was given a signed basketball," he said. The proceeds from the auction went to the Make-A-Wish Foundation.
The auction marks an early experiment in a category that Goldin believes has significant untapped potential. With eBay's infrastructure behind Goldin, the auction house is positioned to reach millions of younger collectors who increasingly value digital-era artifacts over traditional sports memorabilia. If successful, this could reshape how fans engage with their favorite creators' personal belongings, turning ordinary objects into highly sought-after collectibles.
This growing interest in creator memorabilia reflects a broader shift: as online personalities become cultural icons, fans want physical tokens that connect them to viral moments. Much like early sports collectibles, these items derive value from both the creator's fame and the story behind the object. Goldin's test aims to establish a new category where a half-eaten burger or worn cap carries the same allure as a game-worn jersey.
Ken Goldin plans to run more creator-focused auctions. He expects competitors to jump into the space. Goldin has already partnered with Logan Paul, a professional wrestler and content creator who previously held a stake in the auction house.
Their next possible item? A partially eaten cheesesteak.
"I said, I'm going to need you to take a bite out of a cheesesteak, and I'm going to have to petrify it and sell it," Goldin said.
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