Prediction markets are trading platforms where people bet on whether an event will happen, from the next Federal Reserve decision to the next big economic report. For a long time, the people using them were mostly retail traders. That is starting to shift.
On August 19, 2026, Cantor Fitzgerald said it will open Kalshi's event-betting marketplace to its clients. Kalshi, one of the biggest names in this space, has been trying to draw in more institutional money. Cantor is the kind of firm that can bring it.
Susquehanna is already a well-known market maker on Kalshi and other prediction platforms, so it has experience setting fair prices.
This is not just about a few big bets. The real opportunity, according to Joe Grubb of Susquehanna Predictions, is in risk transfer. "We believe the next area of material growth for prediction markets will be large institutional risk transfer," he said.
A risk transfer is a way for a large investor to pass some of its risk to someone else. Grubb says many institutions want custom contracts to protect themselves from a market-wide slump or a problem in one industry. He sees that area as currently "underserved by traditional insurance markets."
Morgan Stanley strategists were also taking note. They said prediction markets like Kalshi are giving investors "increasingly useful" signals, especially around Federal Reserve policy and major U.S. economic data.
Cantor itself has a deep connection to government and markets. Howard Lutnick ran the company from 1991 until 2025, when he left to become U.S. Commerce Secretary. His son Brandon Lutnick took over as chairman last year.
Cantor is not the first broker to enter this space. Clear Street and Marex Group already offer similar access. But each new name pushes prediction markets closer to becoming a standard part of Wall Street.
Most people will never place a trade on Kalshi. But when big institutions start using these markets, the prices they create become more reliable.
Jackson Gutenplan, an analyst at Bloomberg Intelligence, explains why this matters. "Institutional adoption of event contracts is critical, otherwise prediction markets will continue to struggle to differentiate themselves against betting. This is a good step in the right direction."
If big money takes prediction markets seriously, they start to feel less like side bets and more like useful readings on what the economy is heading. That gives you a clearer view of what investors expect next, even if you never open an account.
It also shows how far these event markets have come. A tool that once felt like entertainment is slowly turning into a legitimate source of information. For anyone watching the markets, that is worth paying attention to.