Cheryl Geliebter pulls out her phone and people stare. It is a flip phone.
The 40-year-old New Yorker has never owned a smartphone. She is not planning to start.
A Flip Phone In A Touchscreen World
She says she knows herself too well to risk it. She has an addictive streak.
The whole internet in her pocket, she figures, would not end well.
Her habit goes way back. She got her first phone at 15, and it felt more like a burden than a help.
Her family stuck with simple phones for years. Her dad finally switched in 2016 to check his commute, and her mom followed when her old network shut off.
Geliebter stayed put. She even won a smartphone once but never turned on the service.
She used it as a tablet for QR codes and rewards apps.
So she does the rest the hard way. She prints directions before a trip, and she scribbles reminders on Post-its tucked into her phone case.
Longer messages are a project. She emails the text to herself from a computer, then forwards it from her phone.
The setup costs her sometimes. She once nearly missed a coworker's birthday, because the invite went out in a group chat she could not see.
Even so, the trade works for her. She spends about an hour a day, then puts the phone down.
The average US adult spends closer to four hours a day on a smartphone, and checks it well over 100 times. That gap is the whole ballgame for big tech.
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Why Investors Should Care
Those four hours are the most valuable real estate in tech. Meta, Google, and Apple all live off the attention people give their screens.
Every scroll is a chance to show an ad or sell an app.
More time on the phone means more money in play. These are some of the biggest growth stocks in the world, and screens are where they earn it.
So a small move the other way is worth a look. Sales of basic phones have picked up, especially among younger buyers.
Some call it digital minimalism. The idea is simple: fewer apps, fewer pings, more focus.
A flip phone is a bit like cash in a tap-to-pay world. It is slower and clunkier.
But it makes you stop and think before you spend, in this case your attention instead of your money.
Worth Noting
This is not a threat to big tech. The screen economy is huge, and one flip phone in New York will not dent it.
Still, the people opting out are making a quiet point. They are asking what all that screen time really costs them.
Geliebter put it plainly: it is not easy, but the rewards are worth it.
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