Apple built its whole pitch on doing things in-house. It also sells itself on keeping your data private.
So it was a big deal when Apple said its new Siri will run on Google's AI. And it happened at Tim Cook's last big event as CEO.
For two years, Apple has raced to catch up in AI. At its developer event this week, it showed how.
The new Siri will run on Google's Gemini models. Apple says it will be easier to talk to and will live in its own app.
The firm also leaned hard on privacy. Software chief Craig Federighi called privacy in AI "non-negotiable."
We break down what moves like this mean for Apple investors in Market Briefs - five minutes a morning, plus a free investing masterclass when you join.
Siri wasn't the only AI news. Apple Intelligence is getting new tricks across its apps.
A few of the updates stood out:
Apple says it worked with Google on the models behind these tools. That ties even more of the iPhone to Gemini.
The goal is simple. Apple wants its apps to feel as smart as its rivals' do.
This was Tim Cook's last WWDC running Apple. He hands the CEO job to John Ternus on September 1.
Ternus is the longtime head of hardware. Cook closed with a farewell, saying the best is still ahead.
The timing is tricky for the firm. A new CEO and a new AI plan arrive at once.
It matters for shareholders too. Apple is one of the most valuable names in the S&P 500, so a lot is riding on the switch.
Apple spent much of the event fixing old problems. It led with cleanups, like a design users hated and a search tool that barely worked.
Only then did it get to the new stuff. iOS 27 will reach phones as old as the iPhone 11.
Apple says photos will load 70% faster, and AirDrop will be 80% faster. Beta files even hinted at a future foldable iPhone.
Apple also showed new parental controls. Parents can limit which apps and sites a child can use.
By default, kids under 13 must ask before they browse or buy. Apple says the limits can ease as a child grows.
The Photos app is getting AI editing too. One tool can remove objects, and another can widen a shot.
Apple's iPhone event in September is the next big date. That's when Ternus takes over.
It's also when we may learn if the new Siri delivers. The fix has to work for Apple to keep its lead.
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