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Small Investors Sell Most Shares in a Day Since 2020's Meltdown

Published Jul 29, 2026
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Summary:
  • Individual investors sold a net $243 million in single stocks on Tuesday, the biggest one-day selloff since March 2020.
  • Four memory-chip companies accounted for 88% of that selling, while the same traders bought a memory-focused ETF instead.
  • Dip-buying in Nvidia has weakened significantly, with its three weakest recovery sessions all occurring in 2026.

Record Single-Day Retail Selloff Since Pandemic Panic of 2020

Tuesday was a record day for retail investors - just not the kind they usually celebrate.

According to Vanda Research, individuals unloaded a net $243 million worth of single stocks.

Here is the part that might surprise you: the broader market was basically flat. The S&P 500 Index gained 0.2% on the same day. So this was not a broad panic. It was very focused.

Viraj Patel, a global macro strategist at Vanda, put it plainly. "Yesterday's record selling was concentrated in a handful of individual stocks rather than a wholesale exit from equities," he said.

That handful turned out to be four memory-chip companies: Micron Technology, Sandisk, Seagate Technology, and Western Digital. Together they made up 88% of the net selling on Tuesday.

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A Defensive Move, Not a Panic

So retail investors sold those memory stocks. But they did not just cash out and walk away.

Instead, they bought the Roundhill Memory ETF, a fund that owns a basket of memory-chip companies. Sell the individual names, buy the ETF. That is a classic defensive shift.

"This is a classic defensive move," Patel said. "In other words, this is turning into a common theme: sell individual names, buy broad index ETFs."

The pattern shows up in other places too. Nvidia, the giant chipmaker, saw an "unusually weak" wave of dip-buying after a Monday selloff. Retail traders bought only $108 million worth of the stock. That is a small number for Nvidia, a stock that usually attracts huge bargain-hunting crowds right after a drop.

In fact, the three occasions when retail investors bought the least Nvidia shares after a drop all occurred in 2026. That is a big shift from the stock's history of attracting fast money after any stumble.

This shift toward ETFs and away from individual stocks has been building for weeks. Since late February, retail traders have increasingly favored diversified funds over single-name bets, according to Vanda data. From March 23 onward, individual traders have recorded net sales of individual stocks on nine distinct days.

Prior to 2026, retail investors had gone nearly three years without being net sellers of individual stocks. The pattern reflects growing uncertainty about the outlook for specific sectors, particularly semiconductors, which have faced headwinds from trade tensions and slowing demand.

The semiconductor industry has been hit by ongoing trade disputes between the US and China and a slowdown in global demand for chips used in data centers and consumer electronics. Memory-chip companies are especially cyclical, making them vulnerable to supply-demand shifts. By moving into an ETF, retail investors retain sector exposure while reducing the risk tied to any single company.

Overall, retail investor activity remains "extremely high," said Patel. "Retail aren't leaving the market. They're turning far more discerning."

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