Without any fanfare, Meta has released a new mobile app named Pocket, though the company has yet to officially acknowledge it.
Pocket serves as a creative hub where users can build and exchange small interactive applications called gizmos. By entering brief AI prompts, users can have the app produce straightforward games or interactive utilities. The technology behind Pocket originates from Gizmo, a platform that has accumulated 635,000 downloads and a 98% user satisfaction rate.
Gizmo had already gained strong traction. Appfigures, a company that tracks app data, confirmed Pocket's release date of June 29. Alessandro Paluzzi, a known discoverer of unreleased apps, was the first to notice the launch.
Pocket is not Meta's first experiment with AI-generated content. The company already offers Meta AI for making images and Vibes for making videos. It has also added AI features to its core products like Facebook and Instagram.
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Once again, Meta demonstrates its commitment to democratizing AI-driven content creation through a new platform. By buying Gizmo's team earlier in 2026, Meta gained proven technology. A Meta spokesperson said, "Pocket essentially repackages Gizmo's proven formula with Meta's resources."
The app remains in an early experimental stage at this point. Meta has not announced it publicly. Gizmo's 635,000 downloads and 98% positive sentiment set a high bar.
Given Gizmo's existing popularity, Pocket is well-positioned to attract a broader audience through Meta's distribution channels. The app could be promoted within Facebook and Instagram, allowing users to easily share their creations. This strategy mirrors Meta's approach with other AI features, where seamless integration into existing platforms drives adoption. Furthermore, the acquisition of Gizmo's team ensures that Pocket benefits from the same expertise that made the original app successful.
Meta's expansion into AI creation tools is part of a wider strategy. For images, users can generate visuals through Meta AI, while the Vibes app allows short video clip creation using text prompts. The company has also woven AI features into its flagship social platforms - Facebook and Instagram - enabling capabilities such as AI-powered chat suggestions and automated content enhancements.
Pocket now adds a gaming dimension, allowing users to design interactive experiences with minimal effort. This mirrors the path taken by many tech firms that are racing to embed generative AI into consumer-facing products. By acquiring Gizmo's team and technology, Meta avoided building from scratch and instead adopted a solution that had already proven popular with a niche audience.
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