In a taping of The David Rubenstein Show: Peer to Peer Conversations, Chanel's chief executive Leena Nair told David Rubenstein the company is thinking long term. She said China remains a key market because "clients understand sophistication, refinement," and made it clear, "We will continue to invest."
Chanel recently renovated its Plaza 66 boutique in Shanghai. The redesign came from architect Peter Marino, well known for high-end retail projects including work with LVMH Moët Hennessy Louis Vuitton SE. The brand has also been pulling in fresh shopper interest after launching this year's collections under its new fashion designer, Matthieu Blazy.
Luxury demand in China has cooled as the broader economy slows and a property market crisis weighs on big-ticket spending. A push against conspicuous consumption and efforts by local authorities to claw back tax revenue have added pressure, particularly on wealthier buyers. Even so, Bloomberg reported last month that in the first half, Chanel posted a roughly 16% rise in comparable revenue, with every region - China included - expanding, a performance that outpaced many rivals. The privately held company, which reports once a year, said in May that sales rose 1.8% to $19.3 billion in 2025, and the region that includes China accounted for about 48% of revenue.
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Chanel's stance lines up with its numbers. With sales up 1.8% to $19.3 billion in 2025 and nearly half of revenue coming from the region that includes China, it is reinvesting where the customer base is deep. Add a roughly 16% first-half comparable lift and visible moves like the Plaza 66 renovation, and you can see how a top luxury house is navigating a tougher China backdrop. If luxury is on your radar, this is a real-time example of a brand leaning into a critical market while the macro turns choppy.
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