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Asset Owners Are Raising Red Flags on AI's Footprint and Price Tag

Published Sep 16, 2026
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Summary:
  • Morningstar surveyed 500-plus asset owners on AI's environmental and social fallout, from pension plans and family offices to endowments and sovereign wealth funds.
  • 25% now view AI's environmental footprint as a threat - up from 12% a year ago.
  • Six in 10 fear that AI-driven needs for data centers and electricity production will elevate energy prices and inflation.

What the survey found

Morningstar Inc. canvassed more than 500 asset owners across 11 countries in North America, Europe and the Asia-Pacific region, with about $20 trillion in combined assets. 25% of respondents now see the environmental impacts of using AI as a potential hazard, up from 12% a year earlier. Six in 10 respondents reported concern that AI-fueled growth in data centers and power generation will lead to higher energy prices and inflation.

They also flagged social concerns, noting both the ethical issues surrounding AI in business and the impact on workers. And investors are taking a closer look at whether companies are leaning on offsets instead of making real cuts to their emissions.

Why owners are focused on AI now

Morningstar's director of institutional insights Lindsey Stewart said rising carbon emissions from hyperscalers and what that means for net zero targets are drawing owners' attention. "The potential of AI to displace certain jobs or disrupt the labor market is certainly also front of mind," Stewart said.

The unease is part of a wider debate over AI's downsides, spanning pollution, rising power costs, potential job losses, and even existential risk. That appeal came after a former Anthropic employee warned about the dangers posed by ever more powerful AI, and a current researcher at the company said the likelihood that AI causes humanity's extinction in the next decade is greater than 10%.

Thoughtful investors weigh long term risks and stewardship when protecting their capital. Join Briefs Finance CEO Jaspreet Singh on September 29th for a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, where he shows how we're spotting investment opportunities as the dollar falls. Save your spot.

Prices, portfolios and what could break

Beyond environmental and social questions, asset owners are uneasy about how much investment is being poured into AI. As Stewart put it, "They're worried about the impact of very, very high valuations and asking whether the assumptions driving those high valuations can be maintained, and what are the implications for their investment portfolio if they don't."

What this means for your portfolio

Big pools of capital are watching a tight set of pressure points: emissions from large cloud providers, how companies balance offsets versus actual reductions, the human impact of deploying AI, and whether today's lofty price tags can stick. If those pillars wobble, many asset owners question whether current assumptions will hold and what that would mean for their portfolios. A majority also worry that AI's growing demand for data centers and electricity could feed into higher energy costs and inflation.

Balancing growth with sustainable practices helps keep your financial future steady. Our CEO Jaspreet Singh is hosting a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, on September 29th. Sign up free to join him live.

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