Free NewsletterPro Login

Apple Just Put Google's Gemini Inside Siri

Published Jun 10, 2026
Share:
A modern smartphone with a reflective screen displaying colorful light, lying flat on a light-colored surface. The BriefsFinance logo appears in the bottom right corner.
Summary:
  • Apple's new Siri will run on Google's Gemini AI, a rare move for a company that built its brand on doing things in-house.
  • The reveal came at WWDC 2026, the last one for CEO Tim Cook, who hands the job to John Ternus on September 1.
  • iOS 27 will work on iPhones going back to the iPhone 11, which Apple says is its widest release ever.

Apple has spent two years trying to catch up in AI.

Its fix was to borrow the brains of a rival.

Siri Now Runs On A Rival's AI

Apple's big reveal was a smarter Siri. The twist is what powers it.

The new Siri runs on Google's Gemini AI under the hood. It also gets its own app, on top of working inside other apps.

For a company that sells privacy and in-house control, leaning on Google is a real shift. Apple says it built its next-generation Apple Intelligence models with Google, too.

This marks a change in tone. Apple long said it would build its own AI in-house.

Apple tried to get ahead of the worry. Software chief Craig Federighi said privacy in AI is non-negotiable, and that outside experts can keep checking that promise.

When two giants like Apple and Google team up, it touches a lot of portfolios. Market Briefs explains moves like this in plain English each morning. A free investing masterclass is included when you join.

A Catch-Up Keynote, Not A Victory Lap

Most of the event fixed things users had complained about. Apple rebuilt search across Spotlight, Photos, and Mail.

The goal was clear. Show fixes first, then features.

The Photos app picked up new AI editing tools. Messages now suggests AI replies, and the Phone app can pull facts from your other apps mid-call.

Safari can now manage your tabs, and you can update a password with one tap. A new dictation tool even fixes your spelling and punctuation as you talk.

Shortcuts can be built in plain language, with no code. The Health app added support for perimenopause, a first for Apple.

The App Store is changing, too. It will bundle apps together and suggest them based on what you already use.

Parents also get more say over calls, apps, and purchases on a child's phone. Apple says the basics got faster as well, with photos loading 70% faster and AirDrop 80% quicker.

Apple also let users dial back Liquid Glass, a design update many disliked. And iOS 27 reaches further than ever.

It goes all the way back to the iPhone 11, the widest release Apple has ever shipped.

There was a tease for investors watching hardware, too. A researcher found hints of a foldable iPhone buried in the iOS 27 test software, though Apple said nothing official.

Worth Noting

This was Tim Cook's last WWDC as CEO. He hands the reins to hardware chief John Ternus on September 1.

Cook will stay on as chairman. Ternus has run Apple's hardware for years.

That closes out a run that turned Apple into a multi-trillion-dollar company. For Google, slipping Gemini onto the iPhone puts its AI in front of a huge crowd.

Apple's pitch used to be that it did the hard parts itself. Now the smartest part of its phone runs on Google.

Want to know what Big Tech's next move means for your money? Join 350,000+ investors reading Market Briefs. A 45-minute investing course is thrown in free.

Disclosure

Get Market Briefs delivered to your inbox every morning for free!

No fluff. No noise. No politics. Just finance news you can read in 5 minutes.

Blogs

May 30, 2026
Financial Literacy Books That Actually Build Wealth
  • The best financial literacy books don't just teach budgeting, they shift how you think about money.
  • Two classics stand out: The Intelligent Investor for valuing investments, and Rich Dad Poor Dad for the owner's mindset.
  • Reading is only step one. The real wealth comes from acting on what you learn.
Read More
May 30, 2026
What Is a Roth Conversion? A Simple Guide
  • A Roth conversion moves money from a traditional retirement account into a Roth account.
  • You pay taxes on the money now, in exchange for tax-free growth and withdrawals later.
  • It can pay off if you expect higher taxes or more income in the future, but the timing and tax hit matter a lot.
Read More
May 30, 2026
Trailing Stop Loss: How to Protect Your Gains
  • A trailing stop loss is an order that automatically sells a stock if it falls a set percentage from its recent high.
  • As the stock rises, the sell point rises with it, locking in gains while capping losses.
  • It's most useful for active strategies like momentum investing, not for long-term buy-and-hold.
Read More
May 30, 2026
5 Types of Wealth: Why Money Is Only One of Them
  • Real wealth is more than a bank balance. It spans your finances, health, mind, purpose, and freedom.
  • Money is powerful, but it amplifies the life you already have rather than fixing a broken one.
  • True financial wealth means your cash flow covers your expenses, so your money works while you live.
Read More
May 30, 2026
How to Invest in Private Equity: A Beginner's Guide
  • Private equity means investing in companies that aren't listed on the stock market.
  • Traditional private equity is built for experienced, high-net-worth investors with large amounts to invest.
  • New rules have opened more accessible paths, like startup crowdfunding and real estate deals, often starting around $100.
Read More
May 30, 2026
What Is a Call Option? A Simple Guide With Examples
  • A call option gives you the right to buy a stock at a set price by a set date.
  • Investors buy calls when they expect a stock to rise, using less money than buying the shares outright.
  • The most you can lose buying a call is the premium, but time works against you, so it's an advanced tool.
Read More
May 30, 2026
EBITDA Formula: How to Calculate It Step by Step
  • EBITDA stands for Earnings Before Interest, Taxes, Depreciation, and Amortization, a measure of a company's core profit.
  • The formula adds those four items back to net income to show what the underlying business earns.
  • Investors use EBITDA to compare companies and to judge how many times earnings a stock is selling for.
Read More
May 30, 2026
What Is a Stock Option? A Plain-English Guide
  • A stock option is a contract giving you the right, but not the obligation, to buy or sell a stock at a set price by a set date.
  • There are two types: calls (the right to buy) and puts (the right to sell).
  • Options are powerful but risky, so they suit investors who already have the basics down.
Read More
May 30, 2026
Put Option: What It Is and How It Works
  • A put option gives you the right to sell a stock at a set price by a set date.
  • Investors use puts to bet a stock will fall, or as insurance to protect shares they own.
  • The most you can lose buying a put is the premium you paid, which makes it a defined-risk tool.
Read More
May 30, 2026
Operating Margin: What It Is and How to Calculate It
  • Operating margin shows how much profit a company keeps from its core business after paying its running costs.
  • The formula is operating income divided by revenue, shown as a percent.
  • A strong, steady operating margin signals a well-run business that controls its costs.
Read More
1 2 3 22
Share via
Copy link