XPeng Inc. is accelerating its international push, introducing additional vehicle models in foreign markets and exploring opportunities across regions including South America and Asia, while the Chinese domestic EV market shows ongoing weakness.
The Guangzhou-based firm has found it challenging to establish a foothold in Australia after its G6 SUV entered the market in late 2024, and it currently lags behind dominant players such as BYD Co. and Tesla Inc.
Gu also mentioned that in certain new territories, XPeng might need to establish local production to sidestep import duties.
"We have not fully entered a lot of large markets yet," Gu said.
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The company's strategic pivot comes as China's EV market faces intensifying competition and price wars, squeezing margins for many automakers. XPeng's forays into robotics and flying cars represent a bet on future mobility, but these ventures require substantial capital. The overseas expansion is seen as a critical move to reduce dependency on the Chinese market, which has been the primary source of revenue but is now showing signs of saturation. Additionally, geopolitical tensions and trade barriers, such as potential tariffs from the European Union, are prompting Chinese EV makers to consider local assembly plants.
XPeng has recorded losses for at least seven straight years. The company is also investing in robotics and flying car technologies. Gu stated that the profitability of its international EV sales helps balance the expenses associated with those tech ventures.
XPeng went public on the New York Stock Exchange in 2020 and subsequently listed in Hong Kong in 2021.
June data indicated another contraction in China's passenger-car market, revealing a growing divergence between weakening local demand and increasing exports. Earlier this month, XPeng announced it is discussing potential collaborations to broaden its European production footprint.
For Australia, XPeng's expanded model range will feature the seven-seat X9 and the newly introduced L03 compact SUV.
XPeng still holds a very small share of the Australian EV market, with only 24 vehicles sold last month based on figures from news outlet The Driven. By contrast, BYD sold 10,174 units during that same month.
The company's struggles in Australia highlight the steep challenge it faces globally. Founded in 2014, XPeng initially focused on smart electric sedans and SUVs for the Chinese market. Its years of operating losses have been funded through public listings and investor capital, but with tightening competition at home, finding profitable growth abroad has become an urgent priority. Even a modest overseas market share could provide critical revenue diversification.
China's EV export boom is increasingly complicated by trade disputes with the U.S. and Europe, pushing manufacturers like XPeng to consider local assembly to avoid tariffs. This strategy mirrors moves by BYD and SAIC, which have also announced overseas production plans. For XPeng, setting up factories in key markets could lower costs and improve competitiveness, though it requires significant upfront investment.
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