Salesforce told its Dreamforce audience it is tracking to generate more than $63 billion in revenue in fiscal 2030. That clears the $59.2 billion expectation from analysts surveyed by LSEG. CEO Marc Benioff framed the backdrop plainly: "There's certain moments in our industry where everything is changing, and this is that moment for enterprise."
The setup matters because the company just worked through a choppy stretch as investors worried AI could dent software demand. Lately, that narrative has eased as results and guidance improved.
Salesforce's latest quarter topped forecasts and came with an upbeat outlook. Following its Anthropic wager, profit was aided by $2.6 billion from strategic investments, and the shares climbed almost 23%, the strongest performance since 2020.
Robin Washington, who serves as Salesforce's chief operating and financial officer, said the company has bought back $60 billion of its own shares in total. Benioff noted that he was asked if he's "supposed to say thank you to all the people who sold us the stock at $150," adding, "I don't know what that means exactly, but thank you to those people." The stock closed Wednesday above $250.
Benioff opened Dreamforce by hosting OpenAI's Sam Altman, Anthropic's Dario Amodei, and Nvidia's Jensen Huang. Salesforce leaders highlighted Koa, a new AI reasoning model built on a model from Nvidia. They also showed intricate custom dashboards that pull Salesforce data into Anthropic's Claude, and introduced Claudeforce to help organizations work with their Salesforce data inside Claude.
Up to 1,000 customers have enrolled in the Claude beta, said Patrick Stokes, who leads applications and marketing at Salesforce. Salesforce bought Slack in 2021 for $27.1 billion. Days earlier, Benioff also touted the return of two executives to Salesforce after time at OpenAI.
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The "SaaSpocalypse" storyline that caught on in 2025 weighed on software stocks, Salesforce included. "I'm not going to use the word 'SaaSpocalypse' anymore," said operating chief Miguel Milano. "I hope you don't either, and the market will come to its senses, little by little."
Benioff said Salesforce put hundreds of millions of dollars into purchasing Anthropic shares and told attendees he believes that stake could ultimately be worth tens of billions. "We'll end up probably selling it," he said, using the proceeds to pay down the company's accelerated share repurchase debt. "So it'll be a good trade for us."
For your wallet, the takeaway is simple: Salesforce is tying its growth story to AI, backing it with real dollars, products customers can try now, and serious buybacks. If that execution holds, the narrative that punished software last year may keep shifting.
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