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Snap rolls out Snapchat Plans so you can actually lock down hangouts

Cierra Seay
Published Sep 10, 2026
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Summary:
  • Snap unveiled Snapchat Plans, a built-in way to set up events, send invites, and track replies without leaving the app.
  • Get-togethers are private, invite-only, and can include up to 200 people, with a new My Plans section on profiles to keep everything organized.
  • Snap says subscriptions like Snapchat+ and Memories are easing its ad reliance, and it will sell its first AR glasses, Specs, on Sept. 16 for $2,195.

What Snapchat Plans Does

If your group chat always dies at "who's in?", Snapchat Plans aims to fix that. The new tools make it simple to turn chats into real-world plans like birthday parties and study sessions, and they are built around a pattern Snap sees in the US: roughly one-third of Snapchat's young users already organize plans in group chats and DMs, the company said in a Thursday blog post.

Hosts can set up private, invite-only events for as many as 200 friends. A fresh My Plans section on profiles corrals every commitment in one place so you can see what you have coming up at a glance.

How This Fits Snap's Broader Push

Snap keeps stretching beyond disappearing snaps into products that keep people engaged. It has added paid options such as Snapchat+, which offers perks available only to subscribers, and Memories, a photo-and-video backup service. Those subscriptions have helped reduce how much the company leans on advertising.

Snap plans to begin offering its inaugural augmented reality glasses, called Specs, for $2,195 on Sept. 16. In last month's earnings update, the company projected a positive outlook for the current period, hinting at confidence ahead of its AI-powered wearables' commercial debut.

Small changes in how you organize your life can help protect and grow your money. Join Briefs Finance CEO Jaspreet Singh on September 29th for a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, where he shows how we're spotting investment opportunities as the dollar falls. Save your spot.

Why It Matters For Your Portfolio

Snap is working to stand apart from the biggest social platforms at a time when Meta Platforms Inc., Google's YouTube, and TikTok are contending with major nationwide lawsuits that accuse them of deliberately shaping their products to hook young people. Snap has been trying to show "the rest of the world that we're not social media," and that Snapchat was "built as an alternative" from its early days.

Staying organized about your priorities makes it easier to build long term financial resilience. Our CEO Jaspreet Singh is hosting a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, on September 29th. Sign up free to join him live.

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Blogs

September 9, 2026
Your 401k Is Fueling the AI Bubble
By Andre Savage
  • About $10 trillion of 401k money sits in a $77 trillion stock market, mostly through target date funds and S&P 500 funds. Roughly 30% of every S&P 500 dollar lands in five AI-heavy tech stocks.
  • Four bubble signals run hotter today than before the 2000 crash: top-ten concentration, tech's share of the index, the Buffett Indicator, and how much of the market index funds own.
  • You only lock in an AI bubble loss if you sell. The 2022, 2020, 2008, and 2000 crashes were all buying windows for long-term investors, and the US-China AI race means government money could keep flowing in.
Read More
September 9, 2026
What Is Wealth Preservation? How To Protect Your Money From Anything
By Nate Gregory
  • Wealth preservation is an investing strategy built around keeping the money you've already made instead of chasing growth.
  • It leans on assets that hold steady when markets fall - gold, Treasury bonds, and companies that keep earning through wars, crashes, and pandemics.
  • The tradeoff is real: you give up some upside, and the two key numbers to check are maximum drawdown and correlation to the market.
Read More
September 8, 2026
Why Is Everything So Expensive? Why Prices May Never Come Back Down
By Cierra Seay
  • Official inflation is 3.4% and prices are up 32% since 2020, but rent (41%), gas (47%), car insurance (64%) and ground beef (79%) all outran the 28% median wage.
  • The Federal Reserve targets 2% inflation on purpose. Rising prices push extra dollars to investors and shrink the real cost of a $40 trillion national debt.
  • Investors who simply owned the S&P 500 gained about 150% over the same six years, and the Fed's September 16 decision will show whether it protects the dollar or the economy first.
Read More
September 7, 2026
The U.S. Housing Market Just Flipped: Renting a Home Now Beats Buying One
By Kalbir Talwar
  • The US is in a buyer's market in 41 of the 50 largest metro areas, but prices sit near record highs and mortgage rates are close to 7%.
  • The same median house costs 27% more than it did in 2021 while the monthly payment costs 90% more, and incomes rose a little more than 10%.
  • A 2008-style crash is not showing up in the data, so the pressure is landing on buyers instead of prices.
Read More
September 4, 2026
An Interest Rate Hike in 2026? The Fed Just Broke Its Own Script
By Nate Gregory
  • The Federal Reserve spent a year signaling cheaper money, and its new chairman just warned that an interest rate hike may be coming instead.
  • The Fed is stuck between high inflation and a weak job market, and fixing one makes the other worse.
  • Higher rates also reprice roughly a third of America's $40 trillion national debt this year, which is why Washington wants cuts so badly.
Read More
September 3, 2026
5 Passive Income Ideas That Pay You Whether You Work or Not
By Jackson Moreland
  • School teaches one formula: work, earn, spend. Stop working and the money stops, so the wheel never ends.
  • Five assets pay you without your labor - dividends, rent, interest, royalties, and the things you already own.
  • $80,000 a year of cash flow takes about $1 million invested at 8%, or roughly 20 years of $1,000 a month.
Read More
September 2, 2026
The Best Way to Invest 10k: Three Options To Transform 10K into 10 Million
By Kalbir Talwar
  • Passive investing in stocks or real estate targets around 10% a year, and time in the market matters more than the price you get in at.
  • Active investing means putting your time in alongside your money, which raises the target to roughly 20% a year and raises the risk of losing it all.
  • Investing in yourself has no ceiling, because a new skill can create a new income that no market return can match.
Read More
September 1, 2026
The Tax Write Offs the Rich Are Using in 2026 While the IRS Shrinks
By Milena Thomas
  • The 2026 tax brackets landed lower than they were headed, and the standard deduction jumped from a planned $8,350 to $16,100 for single filers.
  • New write offs for overtime, tips, seniors and car loan interest are live now, and most of them are written to expire in 2028.
  • About a third of IRS auditors have been fired, and four assets do most of the work for people who want income without a matching tax bill.
Read More
August 31, 2026
America Is Running Out of Debt Buyers. Treasury Bills Are the Government's Fix
By Nate Gregory
  • The government took in about $5 trillion in taxes in 2025 and spent about $7 trillion, and the national debt is now over $40 trillion.
  • Investors, banks, and foreign countries are all lending less to the U.S., so starting September 9 the government plans to sell more short-term treasury bills and use that cash to buy back its long-term debt.
  • Government interest rates set the floor for your mortgage, your car loan, and your credit card, and short-term Treasury ETFs like SGOV are one way investors are playing it.
Read More
August 23, 2026
How to Get the Most From Your Guideline 401k
By Nate Gregory
  • Guideline is a company that provides low-cost 401k plans, popular with small businesses and their employees.
  • A "Guideline 401k" follows the same core rules as any 401k: tax-advantaged growth, contribution limits, and often an employer match.
  • The biggest results come from capturing the full match, choosing low-cost funds, and picking Roth or traditional to fit your situation.
Read More
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