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Macy's Posts Q2 Sales Growth And Raises Full-Year Guidance

Published Sep 10, 2026
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Summary:
  • Comparable sales rose 2.7% in Q2, with Macy's up 1.1%, Bloomingdale's up 11.3%, and Bluemercury up 6.2%, helped by revamped reimagined stores.
  • Guidance increased: full-year net sales now projected at $21.68 billion to $21.83 billion; EPS guided to $2.15 to $2.35, including roughly a 5-cent lift from tariff repayments.
  • Macy's received $116 million in tariff refunds, plans to invest about $96 million in customer experience and its turnaround, and is holding a small reserve due to fuel cost uncertainty.

Quarter results and the headline numbers

Macy's posted broad-based growth in its fiscal second quarter as its turnaround leans on overhauled reimagined stores. Company-wide comparable sales rose 2.7%. By banner, comps at the Macy's nameplate increased 1.1%, Bloomingdale's jumped 11.3%, and Bluemercury advanced 6.2%.

Revenue came in at about $4.87 billion, topping the $4.83 billion expected by analysts surveyed by LSEG and edging up from $4.81 billion a year earlier. Adjusted earnings per share were 40 cents, ahead of the 37 cents analysts anticipated. Shares slipped slightly in morning trading despite the beat.

What management is saying about the turnaround

"I think it's a different Macy's Inc. today," CEO Tony Spring told CNBC. "We're in a healthier position. We're catering to our customers while we're also becoming a more interesting investment option for our shareholders."

Guidance, tariffs, and what it means for your wallet

Macy's raised its full-year outlook. It now expects net sales of $21.68 billion to $21.83 billion, up from $21.5 billion to $21.75 billion. The comparable sales growth range moved to 1% to 1.5%, from 0.5% to 1.2%. The outlook for earnings per share is $2.15 to $2.35, increased from $2 to $2.20, and it factors in about a 5-cent per-share benefit from tariff repayments.

The retailer said it has received $116 million in tariff refunds and plans to allocate about $96 million toward customer experience and the broader turnaround rather than short-term price cuts.

Retail shifts remind investors that steady plans help protect and grow savings. Join Briefs Finance CEO Jaspreet Singh on September 29th for a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, where he shows how we're spotting investment opportunities as the dollar falls. Save your spot.

For your budget, the takeaway is simple: Macy's is plowing extra cash into the shopping experience rather than one-off discounts. If those upgraded stores keep pulling in customers, the company's steadier footing could matter more than the day-to-day stock moves.

When companies reinvest for tomorrow, it is wise to revisit your financial approach. Our CEO Jaspreet Singh is hosting a FREE live investor workshop, How to Profit From A Dollar That's Losing its Value, on September 29th. Sign up free to join him live.

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