A Buying Spree That Surprised Everyone
Central banks usually move slowly, quietly, and in small steps. This quarter, they did the opposite.
To understand why this matters, look at the first three months of the year. Central banks bought 57 tonnes in Q1, a pretty modest number.
Uzbekistan bought 16 tonnes, Kazakhstan bought 15 tonnes, and both Jordan and the Czech Republic chipped in with six tonnes each.
Those official purchases continued a longer trend. In the January-to-June stretch, though, total net buying came to 345 tonnes, the weakest first-half showing in four years. That running total underlines the point that reserve managers kept treating gold as a strategic anchor even while prices stayed elevated.
Why Gold Suddenly Looks So Attractive
The World Gold Council put it plainly. "Gold's role as a long-term store of value continues to feature prominently in central bank thinking," its analysts said, adding that the wider geopolitical environment and lower bullion prices likely supported the second-quarter surge.
That geopolitical piece is hard to ignore. The US-Iran war started on February 28, and gold initially rallied before falling nearly 23% from its peak. For central banks, a dip like that starts to look like a reason to buy.
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Of course, not everyone was buying. Turkey, Russia, and Azerbaijan were among the leading sellers in the first half of the year. The report described overall demand as persistent but spread unevenly across central banks.
The Middle East Turned Into a Gold Hotspot
The buying was not just happening in vaults and reserve offices. Regular investors in the Middle East got in on it too.
Kuwait reported a 25% rise, and Saudi Arabia saw a 23% jump.
India also joined in, with investment demand climbing 9% year over year to 50 tonnes.
The pattern makes sense. When geopolitical tensions spike or prices correct, people who have been waiting for a reason to buy gold tend to step in. The World Gold Council called it "dip-buying," noting that investors still largely treat bullion as a strategic asset.
What This Means for Your Portfolio
Here is the part that actually affects you. Central bank buying matters because, as the World Gold Council put it, "reserve managers continue to view gold as an important component of official reserves, even though high prices and country-specific liquidity needs influence the timing and scale of individual transactions."
Jewellery demand tells a different story. Global jewellery purchases hit one of their weakest levels on record, falling 19% year on year in the Middle East and 28% in the UAE. High prices pushed shoppers away.
India's demand also fell 15%, even though gold holds deep cultural and financial importance there. Consumers are adapting by buying lighter pieces and lower-carat designs, but the overall message is clear: gold is too expensive for many regular buyers.
So what is next? The World Gold Council says central bank sentiment towards gold remains exceptionally strong, but demand is likely to stay uneven. High prices and country-specific needs will continue to affect when and how much banks buy.
For your own money, the takeaway is not about rushing to buy gold. It is about understanding why institutions keep treating it as a strategic asset. Gold has been roughly flat for the week.
Central banks, though, have already made their choice. Ongoing turmoil and the persistent drive to diversify reserves should keep central bank appetite firm.
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