Delivery Window
After a long stretch of supply disruptions, Also will start putting its first TM-B e-bikes into customers' hands next week. On Friday, Also told TechCrunch the $4,500 TM-B Launch Edition has left the factory and is now headed to its U.S. warehouse. Also said delivery of every Launch Edition unit should be finished between next week and September.
Origin Story
The company got its start as an internal experiment at Rivian in 2022. At the time, Rivian CEO RJ Scaringe was exploring an e-bike concept that would complement the company's lineup of electric vehicles designed for outdoor enthusiasts. The early concept was shaped with help from LoveFrom, Jony Ive's design studio, according to a 2025 TechCrunch report.
Rivian separated the unit into its own company in March 2025, with Eclipse investing $105 million. That backing gave Also the resources to move from an internal experiment to a production effort with multiple vehicle programs. The Rivian connection has attracted attention because of the pedigree behind Also, and the company's plans go beyond the TM-B. Four-wheel pedal-assist cargo vehicles for Amazon and an autonomous delivery vehicle for DoorDash are also in development.
The Launch Edition is the first public test of that pedigree, combining the design work, manufacturing plans, and investor backing assembled since the spinoff.
Delay and Response
The TM-B, Also's first e-bike, was unveiled in October of last year. The company initially aimed for a "spring" 2026 delivery, but supply-chain issues slowed production, pushing the delivery window to July. It now says all Launch Edition deliveries will be completed by September. The company explained the shift in a June update on its support page.
Get the market news that matters in a five-minute read with Market Briefs, our free daily newsletter
"The primary factor driving our updated summer timeline is current stress on global supply chains. A rapid, industry-wide spike in demand for raw materials and electronic components has impacted key parts required for the TM-B. This has temporarily delayed our planned manufacturing ramp-up and pushed our first delivery dates past our original spring window," the company wrote.
"Our engineering and production teams are working around the clock to minimize these constraints without cutting a single corner on safety or quality," the company added.
What Comes Next
Also's larger roadmap includes much more than the TM-B. Before moving on to those bigger projects, the company needs to deliver the first e-bikes and manage the customer-service demands that come with shipping hardware. The rollout is also an early operational test, since the Amazon and DoorDash vehicles will rely on the same production and logistics capabilities.
Investors and partners are watching the rollout closely. A successful e-bike launch would give those partners more confidence; another missed deadline could raise new questions.
The company's original spring delivery window, the current next-week-to-September timeline, and the $105 million investment all point to the same challenge: Also is trying to prove that it can manage hardware production at scale. The Amazon and DoorDash programs depend on that proof.
Customer Frustration
On the last day of July, customers in the r/ALSOmicromobility subreddit aired their frustrations in a thread about the repeated delays.
"I'm really frustrated by the lack of communication and the actual miscommunication/lies from Also regarding shipment timelines," the original poster wrote. "Why do they keep making these promises about shipping timelines just to blow right past them without any communication or actual updates? It really makes no sense."
A different Reddit user joked, "Hey we've still got a few business hours left in July. Maybe we'll get an email later this morning."
Another customer had already given up: "Couldn't wait any longer and canceled my reservation," they wrote.
The delivery window that now extends into September will show whether Also can turn its backlog of reservations into a working customer pipeline - one that will matter just as much for the Amazon and DoorDash vehicles in its roadmap.
Join Market Briefs, our free daily newsletter, for a quick daily rundown of the markets
