People familiar with the matter, who requested anonymity because the discussions are private, indicated that CVC currently leads the field of potential buyers for that stake. Additional private equity companies have also expressed interest in the transaction, the people noted.
Discussions continue and no definitive choices have been reached, they said, cautioning that competing offers could still appear.
Spokespeople for CVC and TPG chose not to provide any remarks.
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TPG has been weighing various possibilities for the jeweler, such as selling a portion of its holdings or launching an IPO, sources knowledgeable about the matter indicated late last year. The American investment company sought to achieve a valuation of no less than $2 billion for APM Monaco in any transaction, one of the sources stated back then.
The potential stake sale comes amid a broader trend of private equity firms seeking exits from investments made in the luxury goods sector over the past few years. Since the listing didn't take place, the company has continued to expand its retail presence, particularly in China and Southeast Asia. CVC, with a strong track record in consumer investments, sees an opportunity to acquire a significant minority position.
APM Monaco was founded in 1982 as a manufacturer of fashion jewelry and later expanded into retail, building a brand known for modern designs with vintage influences. The company has a strong foothold in Asia, especially China, where its stores are located in premium shopping districts. The potential acquisition by CVC would mark another significant private equity move in the affordable luxury segment, as investors aim to tap into growing demand from younger consumers.
The jewelry market has seen increased private equity activity as investors seek brands with strong retail networks and brand loyalty. APM Monaco's positioning in the affordable luxury segment, with a focus on fashion-forward designs at accessible price points, makes it an attractive target for firms like CVC, which have a history of investing in consumer brands.
With its established network in China and growing presence in Southeast Asia, APM Monaco fits the profile that buyout firms seek: a recognizable brand with room for international expansion and a loyal customer base among millennials and Gen Z shoppers. TPG's decision to explore a partial exit now reflects both the maturation of its 2019 investment and the current appetite for luxury assets among financial sponsors.
APM Monaco has built its reputation on vintage-inspired, modern jewelry that appeals to young shoppers seeking affordable luxury. The brand's retail footprint in Asia, particularly in high-end shopping districts across China, gives it a steady stream of customer traffic and strong brand recognition. This combination of accessible pricing and fashionable design has helped APM Monaco maintain resilience even during economic slowdowns, making it a particularly attractive target for buyout firms looking for stable, growth-oriented consumer assets.
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