Three humanoid robots named Bob, Frank, and Gary just out-rated most of cable news this week. Silicon Valley pulled up a chair to watch, and Figure AI suddenly became the hottest reality TV show in tech.
The stream raised the stakes in a humanoid race that's getting more crowded by the month.
A Reality Show Worth $40 Billion
Figure AI, the humanoid startup valued at $39 billion after its Series C, kicked off its livestream on Wednesday. CEO Brett Adcock set a goal: prove the robots could sort packages for a full 8-hour shift without help.
By Thursday evening, the stream had been running for 30 hours straight. Adcock said it was fully autonomous, with no human teleoperation, and the robots picked up small packages and placed them barcode-side down on a moving belt.
A skilled human takes about three seconds to move one package, per Adcock. Figure's robots clocked similar times, with the AI triggering a reset whenever one got stuck.
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The Critics Watching Just As Closely
Not everyone is sold. A rival exec from Agility Robotics called the demo "more like a science project," speaking at an event in San Francisco.
Another robotics expert said the robot was only handling one narrow slice of warehouse work and isn't ready for prime time. The conveyor belt was a single loop, with the same packages cycling through over and over.
There's also a track record question. Last year, Figure faced reports that it had overstated its work with BMW, and Adcock himself wrote this week that "statistically" the robots would fail at some point.
The catch: Investors are still trying to figure out where the demo ends and the deployment begins.
What To Watch
The race to build commercial humanoids isn't theoretical anymore. Tesla's Optimus is the closest direct rival, while French startup Genesis AI is pushing its own piano-playing demos to make the same case.
One robotics expert quoted by BI bet that 50,000 of the viewers were Tesla investors checking how far behind Optimus might be. Either way, Adcock just turned a robotics pitch deck into reality TV that the whole industry tuned in to watch.
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