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Southern Metros Dominate the Best Markets for Brand-New Homes

Published Sep 2, 2026
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Summary:
  • A new Realtor.com analysis crowns the South as the strongest region for buyers eyeing newly built houses.
  • Eight of the 10 top metros for new construction are in the South, with Charleston, South Carolina, taking the No. 1 spot.
  • Outside the South, only Boise City, Idaho, and Madison, Wisconsin, crack the top 10; several Texas hubs land in the top 25.

Why the South is winning right now

If you want options and a price that does not feel like a dare, the South has the edge for new construction. Realtor.com's latest ranking puts eight of the top 10 new-home metros in the Southern U.S., led by Charleston, South Carolina. The only non-Southern entries in the top 10 are Boise City, Idaho, and Madison, Wisconsin.

Zoom in on the Southern contingent and a pattern pops: every one of those top-performing Southern metros sits in North Carolina, South Carolina, or Tennessee. Local building policies and zoning that allow projects to pencil out, paired with lower land costs, have turned those states into magnets for homebuilders.

Berner also noted, "New construction is one of the most important ways to expand the supply of homes available to buyers, but the opportunity is not evenly distributed across the country." He added, "This year's ranking shows that Southern metros are not only building more homes; they are also creating conditions where buyers can find newly built homes at prices that compete with - and in some cases beat - existing homes."

How Realtor.com built the list

The ranking compared metros across several new-build yardsticks: the portion of active listings that are new construction, the typical price difference between new and existing homes, how long new homes tend to sit before selling, and how climate risk stacks up for new properties versus older ones.

Or as Berner summarized the buyer appeal, "Markets such as Charleston, Greenville [South Carolina], and Boise are demonstrating what new homebuyers value most: choice and pricing that make a newly built home a realistic option."

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Charleston's standout math

Charleston tops the list for a reason. Buyers there are looking at a median list price of $443,273 for a newly built home, compared with $504,832 for an existing one. That is a 12% discount for going new. And for shoppers who have already ruled out a resale, new builds account for nearly one quarter of all listings in the area.

Other trends to watch

A common thread among highly ranked metros: most are college towns anchored by a major university, which pulls in residents, supports jobs, and keeps the local economy humming. Texas does not appear in the top 10, but Houston, McAllen, Austin, and San Antonio all show up in the top 25 for abundant new-home options.

Buyers weighing the tradeoffs should know that fresh builds often deliver better energy performance and typically come with fewer surprise repair bills in the early years after move in.

What it means for your money

If you are balancing price, predictability, and selection, the data tilts toward Southern metros right now, with Charleston offering a rare case where new can cost less than used. And even beyond the top 10, places like Boise and those big Texas markets show there is a deeper bench of cities where builders are active, which can shape what you pay upfront and what you spend keeping the place running.

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