MAGA Inc. is rolling out a $10 million television and digital blitz for Ken Paxton's Senate bid in Texas, according to a Federal Election Commission filing. It is the super PAC's largest spend so far this election season and drops into a race the Cook Political Report calls a toss-up. Trump is also slated to be in Dallas next week, headlining a rare Republican midterm convention in Paxton's backyard as the GOP works to defend slim advantages in the House and Senate.
The funding arrives as Paxton trails Democrat James Talarico in money raised heading into Nov. 3. Following a bruising primary versus incumbent Senator John Cornyn, Republican Party campaign committees have been reluctant to throw their full support behind Paxton. As Trump put it at the White House on Friday, "I'm going to be making contributions to various campaigns of people that I think are good Republicans that I think are good people that I think are going to win and can win or are close to winning." He added, "We're going to spend a lot of money because we don't want to lose our country."
For Republicans, this move could quiet nerves that Trump's main outside group would sit on its cash hoard, which exceeds every other organization's this cycle. Through June, MAGA Inc. had directed only $2.3 million to elect Republicans, just 0.6% of its total, while spending $3 million on overhead like fundraising, salaries, payroll taxes and compliance. The broader GOP machinery is well funded: by the end of the second quarter, Trump, the national party and allied House and Senate super PACs had amassed $1.1 billion - roughly three times the $355 million that Democrats' counterpart committees have on hand. MAGA Inc. also controls the biggest slice of that Republican war chest.
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Trump's job approval is at a low point, with the Iran war and cost-of-living pressures dragging on US voters and putting extra pressure on Republicans to fund advertising and voter-turnout efforts to energize their base. For your wallet, the headline is simple: a toss-up race plus big checks equals real policy stakes, and MAGA Inc.'s $10 million push for Paxton is the group's biggest spend of the cycle so far.
