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Euroleague Says No to NBA Merger Proposal

Jackson Moreland
Published Oct 6, 2026
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Summary:
  • A person familiar with the talks says Euroleague rejected an NBA merger offer.
  • The leagues had explored creating NBA Europe, but it didn't come together.
  • The NBA is now pitching the concept directly to European teams.

What happened

Europe's top club basketball league turned down a merger proposal from the NBA, according to someone with knowledge of the discussions who was not authorized to speak publicly. The talks had focused on teaming up to launch NBA Europe, but that plan did not take shape.

Sports league economics are being renegotiated across continents. Market Briefs covers the business of sport free every morning.

Where things stand

The conversations are not dead. People familiar with the situation say the sides are still engaging, and this could end with either a deal or the talks being scrapped altogether. For now, the NBA's attention has shifted to making its NBA Europe case straight to individual European clubs. Commissioner Adam Silver has long made expansion to Europe a marquee goal, and the concept has been described as featuring a dozen teams.

Reactions and what it means

An NBA spokesperson said the league had no comment. By press time, the Euroleague had not provided a response to inquiries for comment. For anyone following the business of basketball, the headline is simple: a merger is not happening right now, the NBA is still working the idea, and the final outcome remains uncertain.

Who controls a league controls its media rights and its money. Get the free Market Briefs daily newsletter and follow the talks.

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