NEWS / Stock

ServiceNow And Adobe Just Rallied On Nvidia's New AI Chip

Jackson Moreland

Published Jun 1, 2026

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A glowing computer microchip sits atop a circuit board, illuminated with orange light, depicting advanced technology and digital processing.

Summary:

ServiceNow and Adobe rallied on Nvidia's new chip launch, a rare move for software stocks during a hardware event.
Investors are betting that cheaper AI hardware lowers the cost of running AI at scale, which should finally push software sales higher.
The next earnings cycle for both companies is now a key test, as the market has priced in AI revenue that still needs to show up.

For two years, AI has been a chip story - Nvidia ran while software stocks mostly watched.

That flipped this week.

Nvidia launched a new AI chip, and the stocks that jumped weren't just the usual chip names. ServiceNow and Adobe rallied too - software companies that have spent most of the AI boom on the sidelines.

A Software Bid On A Chip Story

ServiceNow and Adobe both moved up on the news, which is unusual for a chip launch.

Software stocks don't normally rally when a chipmaker reveals new hardware. That's because the two sectors compete for the same AI dollars - every billion spent on Nvidia gear is a billion not spent on software.

But investors read this one differently. Faster, cheaper AI hardware means the companies that run AI inside their software finally get to charge for it.

We unpack what moves like this actually mean for your portfolio in Market Briefs - five minutes every weekday, with a free 45-minute investing masterclass thrown in when you join.

Why Software Joined The Rally

The AI software story has had one problem since 2023 - companies have spent record amounts on AI hardware like data centers, GPUs (the chips that power AI), and networking gear.

Very little of that has shown up as software sales.

Both ServiceNow and Adobe have been pitching AI products for two years:

ServiceNow: AI agents inside its IT platform
Adobe: AI tools inside Photoshop and its other creative apps

Both have told investors that AI features would drive new pricing and new customers.

The market wasn't buying it - until this week.

A cheaper Nvidia chip lowers the cost of running AI, which means more companies will actually use AI software at scale.

More usage means the sales these software names have been promising finally start showing up.

That's the bet investors made this week.

What To Watch

The next earnings cycle for ServiceNow and Adobe matters more than usual, because investors just paid up for these stocks on the story that AI sales are finally coming.

The companies now have to show it.

If AI-related sales tick up next quarter, the rally continues. If they don't, the software bid fades and the AI trade goes back to being a chip trade.

For now, software is back in the AI trade.

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