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Amazon Closes Go and Fresh Stores, Expands Whole Foods Footprint

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Briefs Finance
Published Jan 27, 2026
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Side-by-side photos: a closed store with a "closed" sign on the left and a vibrant Whole Foods storefront on the right, showcasing fresh produce displays outside.
Summary:

  • Amazon is shutting down its Amazon Go and Amazon Fresh stores to convert them into Whole Foods Market locations.
  • The company plans to open over 100 new Whole Foods stores in the upcoming years.
  • This move is viewed positively as Amazon aims to improve its store model.

Amazon's Strategic Shift

On Tuesday, Amazon announced it would close its Amazon Go and Amazon Fresh physical stores. The company is converting various locations to Whole Foods Market stores as part of its strategy to focus on expanding the Whole Foods brand.

This decision reflects Amazon's commitment to enhancing its retail offerings and adapting to consumer preferences.

Growth Plans for Whole Foods

Amazon revealed plans to open more than 100 new Whole Foods stores over the next few years. This expansion is seen as a way for Amazon to strengthen its position in the grocery sector, which is becoming increasingly competitive.

By upgrading its store footprint to a more economically viable model, Amazon aims to attract more customers and improve its overall performance in retail.

Impact on Competitors

The closure of Amazon Go and Fresh stores has raised concerns for Costco. As Amazon expands its Whole Foods locations, it could create stronger competition in the grocery market.

Analysts suggest that while Costco may benefit from short-term pantry loading due to recent winter storms, the long-term outlook could be challenged by Amazon's aggressive growth in grocery retail.

Focus on Upcoming Earnings Reports

Investor attention is now shifting towards the earnings reports of several major companies. Texas Instruments, Seagate Technology, and Starbucks are among the firms scheduled to report their financial results in the next 24 hours.

These reports will likely impact market sentiment and influence trading decisions as investors assess company performances and future expectations.

Federal Reserve Meeting Ahead

Additionally, the Federal Reserve is set to meet on Wednesday, with expectations that it will keep interest rates unchanged.

This decision will be closely monitored by investors, as it can significantly affect market conditions and economic outlook.

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