SiriusXM taps Anjali Sud as next CEO

Leadership change on deck

SiriusXM said Monday that Anjali Sud, 43, will become CEO on Jan. 1, confirming an earlier Bloomberg report. Jennifer Witz will hand off the role and remain as an adviser until the end of 2027.

Sud joined SiriusXM's board last year and, most recently, ran Tubi, the Fox Corp.-owned streaming video platform.

A digital operator with momentum

Prior to Tubi, Sud was CEO of Vimeo and stepped into Tubi's top job in 2023. The service ranks among the fastest-growing U.S. video platforms and captures roughly 2% of TV viewing.

That's significant for SiriusXM - the biggest U.S. satellite radio operator - as it manages a consumer shift toward streaming and other online choices.

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Where SiriusXM stands

Satellite radio generates profit but is not expanding. SiriusXM finished its most recent quarter with 33 million subscribers, the same as two years ago.

Witz and former chief Jim Meyer pushed into digital to court younger listeners. Meyer acquired Pandora, and Witz rolled out a new streaming app in 2023. She also committed hundreds of millions of dollars to secure exclusive advertising and distribution deals for podcasts such as SmartLess, Call Her Daddy and The Mel Robbins Podcast. Last year, SiriusXM led all podcast networks by weekly audience size.

Numbers and investor takeaways

During the year's first nine months, SiriusXM brought in 6.4 billion dollars in sales - essentially flat compared with the previous two years - while profits increased by about 14%. By Monday morning in New York, the shares were up 1.4% and have climbed about 65% so far this year.

In plain English: a seasoned streaming executive is taking over a profitable but stalled business. Watch how Sud blends streaming know-how with SiriusXM's existing assets to influence subscriber trends, podcast economics and the growth story that shapes your portfolio's expectations.

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