Arcelik Says It Has Edge Over Chinese Rivals as EU Readies Tougher Import Rules

What Alparslan said at COP31

On Tuesday in Antalya, during COP31, Baris Alparslan, chief financial officer of Beko, told an interviewer positioned at the event's margins, "We're in a privileged position. We have a competitive market in Turkey and also have a manufacturing footprint in Europe." He added, "We have branding that could hold the prices and maintain services in the fight."

He said Beko's plants on the continent make it easier to navigate tightening EU rules than Chinese competitors, which he described as a rare opening for the company. Beko is Arcelik's global brand, and the group's other labels include Whirlpool and Grundig.

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Why Arcelik thinks it can cope with new EU rules

The European Union is moving to favor production within the bloc, featuring measures such as a border levy on the carbon contained in imported goods and a "Made in Europe" program intended to steer buyers toward domestically produced items. These steps have raised worries among Turkish manufacturers that they could lose access to their largest export destination, while they also contend with high interest rates and soft domestic demand.

The policy headwinds and financial snapshot

Arcelik's latest reported results, published last month, showed a third quarter net result of a 6.21 billion lira loss, or $123.6 million, compared with 2.67 billion liras in the same period a year earlier. That backdrop meets a policy mix in Europe that could disadvantage Turkish exporters, but Alparslan argues Arcelik's brand strength and European manufacturing base position it to hold pricing and service levels while competitors adjust.

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