OpenAI is now in the basketball business. Sort of.
The company that brought you ChatGPT has released a line of physical merchandise, and the headliner is a rubber basketball with the ChatGPT logo on it. The product listing calls it "a physical reminder that creativity doesn't just live on our screens" - part of a campaign with the name "Pause. Play. Prompt."
But the basketball is not the only odd item in the shop. There is also a quarter-zip sweatshirt with the word "research" on it for $175.
Get the market news that matters in a five-minute read with Market Briefs, our free daily newsletter
"You may have heard that OpenAI released its first piece of hardware this week: a $230 mini keyboard," wrote TechCrunch's Amanda Silberling. "You may not have heard that alongside this 'command center for agentic work,' OpenAI also released a ChatGPT basketball."
Silberling noted that the "Pause. Play. Prompt." campaign appears nowhere else on OpenAI's site. "I gather that this is OpenAI's way of telling people not to spend all day on Codex," she wrote. "Who says tech companies aren't thinking about our mental health?"
The basketball "is a 100% rubber ball, which is a better fit for outdoor play due to its weather resistance than the more expensive leather balls you'll find on professional basketball courts," she added. "I am pleased to know that OpenAI is envisioning a world where playing sports outside is possible, even as the generative AI boom accelerates tech companies' carbon emissions."
Silberling was not enthusiastic about the target customer. "You could not pay me $70 to walk onto a community court in Philadelphia with this ChatGPT basketball," she wrote. "(If it were free swag from a conference, it could pass as ironic - I cherish my '#FACEBOOK' tote, which is airbrushed like a 2000s bar mitzvah party favor.)"
In addition to the basketball, OpenAI offers merchandise featuring inspirational slogans, like "Good research takes time," and a $175 quarter-zip that says "research" in cursive. The product description says "it features a crisp collar that reminisces on our days in academia," which Silberling noted "could alienate the 'I never went to college because I'm a coding savant' crowd."
"There's nothing wrong with a bit of company swag, though," she wrote. "If OpenAI is looking to commission any ceramic artists to honor company history through functional tableware, I would like to throw my hat in the ring."
The merchandise line represents a notable shift for a company known primarily for software and AI models. OpenAI's decision to sell a $70 basketball and a $230 keyboard - alongside a $175 sweatshirt - appears to be a branding exercise aimed at making the ChatGPT brand more tangible.
The "Pause. Play. Prompt." campaign encourages users to step away from screens, even as the company's core products drive ever more screen time.
Join Market Briefs, our free daily newsletter, for a quick daily rundown of the markets
