Peacock just became the latest streaming service to raise its prices, and this time all three plans take the hit.
The lineup now looks like this:
The timing depends on where you sit. New subscribers and returning customers pay the higher rates starting August 18.
Existing subscribers move over on their first billing cycle after September 17. Annual subscribers and people with active promotions keep their old rates until their plan or promo expires.
Peacock has been down this road before. The prior increase took effect in July 2025 and added $3.
That makes this the fourth time Peacock has raised prices in four years. The announcement follows a string of price increases across streaming, so Peacock is hardly alone.
Peacock says the higher fees will improve the viewing experience, keep it competitive, and support unique content in every genre. The company put that explanation on a support page, which is the closest thing to a straight answer the streaming world usually gives.
Peacock has been spending money on ways to make the app feel like more than a place to rewatch old shows. It recently introduced Bravoverse, an AI-driven vertical video feed with clips from shows like The Real Housewives and Vanderpump Rules, and it is working on a vertical live-game viewing mode that uses real-time AI cropping for phone screens.
Gaming is part of the mix, too. Wolf Games, an AI gaming startup, recently released two mystery games tied to the Law & Order brand: Law & Order: Clue Hunter and Public Eye.
The business has other ways to grow as well. Last month, NBCUniversal said U.S. YouTube Premium members will get Peacock's Premium plan starting in early 2027, which would bring in viewers without asking them to sign up for yet another app.
Peacock launched in 2020. The service reached 48 million subscribers with help from the NBA playoffs, FIFA World Cup, and Love Island.
For most subscribers, the pattern matters more than any single price tag. Streaming promised to be the flexible, cheap alternative to cable. It is still flexible, but the cheap part is getting harder to hold onto.
For your monthly entertainment budget, the direction is clear. The service that launched in 2020 now costs noticeably more than it used to, and the gradual upward creep across the industry is not pointing back down.
Whether the new features justify the higher price is a call each household gets to make at renewal time. The only thing Peacock has settled is that the price is going up.