KFC is debuting Open House to trial offerings including breakfast and late-night options, plus sit-down table service. The company plans to use this location to surface ideas it can scale across the U.S. as it works to regain market share.
Breakfast is new ground for KFC. The initial spread includes breakfast sandwiches and mini cronuts, along with hot and iced coffee. Drinks will also feature boba refreshers, and the food lineup adds sides like fried green beans and spicy pickles. Beyond offering table service, the location includes two drive-thru lanes and kiosks for placing your own order.
"It gives guests a reason to try us, or try us again, while giving us a real restaurant where we can learn what works for guests, our teams and the business, and scale the strongest ideas across the system," said Catherine Tan-Gillespie, president of KFC U.S. Open House is part of a broader refresh at KFC, under Yum Brands, that includes leaning into boneless chicken and adding more sauce choices.
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KFC is jockeying with other chicken players. In August, QSR Magazine put it at No. 5 for U.S. fast-food chicken, trailing Chick-fil-A, Popeyes, Raising Cane's and Wingstop. In Yum Brands' second quarter, KFC posted 2% same-store sales growth. Its largest market is China, where sales were up 6% in the period.
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