What was announced
The White House has chosen Katie Zacharia to take over the briefing room mic, according to a White House official who confirmed the move to CNBC. The official, who requested anonymity to discuss the hiring announcement, said Zacharia has been offered the position, but did not say whether she has agreed to it. The first outlet to break the news was The New York Times.
Who Zacharia is
Zacharia, an attorney and right-leaning pundit employed by Trump Media & Technology Group, describes herself as a "hardline Trump supporter." According to her LinkedIn, she began in June as a senior communications advisor at Trump Media, which owns Truth Social, the president's preferred social platform.
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Recent roles and the vacancy
Kennedy Center for the Performing Arts. According to LinkedIn, she finished a two-month stint in March, serving as the Department of Homeland Security spokeswoman. IMDb lists dozens of her appearances on political programs airing on Fox News as well as other conservative outlets.
If she accepts, she would succeed Karoline Leavitt, who departed the Trump administration in late August after taking maternity leave earlier in the year. Leavitt is slated to become an on-air contributor at Fox News in November.
What to watch next
The immediate question is whether Zacharia accepts and, if she does, how quickly she starts taking questions from the podium. A new press secretary can recalibrate the administration's message, which tends to shape headlines, mood, and what people think happens next in the economy. For your wallet, it is a reminder that policy narratives can nudge consumer confidence and spending, even before any laws change.
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