Meta's big swing this year is Ray‑Ban Meta Audio, a camera‑free pair that leans into sound. They start at $349, are scheduled to ship Oct. 3, and come in Ray‑Ban's Burbank rectangle and the classic Clubmaster. In a demo, they felt about as slim and light as regular Ray‑Bans. CTO Andrew Bosworth said Meta added an audio‑only option to the road map roughly two years ago because audio "remains the most popular feature in the glasses." Removing the cameras lowered the price and mass and also boosted battery longevity. He called Meta "a little bit fortunate" to have an audio‑only product in the pipeline given the "privacy narrative playing out around glasses globally," even as usage, adoption, sales and engagement are on "a very, very positive trend."
Meta has pushed privacy messaging from the start. Camera models light up when capturing photos or video. "My lived experience walking around with them has been people pretty enthusiastic about the product," Bosworth said. "Then there's an extremely online concern."
The audio‑only glasses offer up to 12 hours on a charge. The new third‑generation Ray‑Ban Meta camera models reach nine hours, up from eight previously. Their frames are slimmer than the last generation, though still larger than the audio‑only pair. A new action button is customizable for tasks such as invoking the Muse voice assistant.
There are three styles for the camera‑equipped range: Aviator, Wayfarer, and a new cat‑eye named Zena. Microphones have been upgraded to better reduce background noise on calls, and adjustable temple tips aim for a more comfortable fit. Third‑gen Ray‑Bans start at $449, up from $379 on the second‑gen. Bosworth tied the increase mainly to inflation and component shortages, while emphasizing that Meta needs to factor in how erratic those conditions can be, and said the disruption could persist for "two, three or maybe four years."
Across the lineup, Meta is rolling out new software. With Dynamic Photos, the glasses snap several shots simultaneously, letting you choose an alternate frame in the companion app, and you can also switch photo and video capture to a horizontal layout. In 2026, a forthcoming update will introduce Dolby Atmos‑based 360‑degree spatial audio capture for more immersive playback. Meta is also shifting additional data processing onto the glasses rather than relying on the cloud.
For accessibility, Meta introduced a hearing‑aid capability cleared by the US Food and Drug Administration. Activation is $150; alternatively, it will be included later this year with a Meta One subscription, and the feature is similar to the capability available on Apple's AirPods Pro.
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Meta's model with a display, which launched in the US last year for $799, keeps the same hardware but gains new tools: an on‑glasses Explore app to find third‑party web‑powered software, turn‑by‑turn directions in the display for cycling and public transit, a more humanlike voice option, in‑glasses photo editing, expanded phone notification support and calendar management. As these updates roll out, Meta intends to expand its display‑equipped glasses to overseas markets and, for the first time, offer them for purchase online.
Meta is refreshing its more affordable Meta‑branded glasses that debuted in June with new colors and styles. A new $249 version drops the entry price from the prior $299. The lineup is slated to enter more countries, including Singapore and South Korea, and a $399 edition is planned via a partnership with Lisa, the rapper from the K‑pop group Blackpink. Across devices, Meta is also emphasizing compatibility with the popular new Muse assistant, which the latest Ray‑Bans can summon via the action button.
On full AR, Meta has treated its display glasses as a bridge to eventual augmented reality models that place digital elements atop the real world across both lenses. The company had targeted a launch next year when it unveiled prototype AR glasses dubbed Orion; however, Bosworth wouldn't commit to that schedule. "There's a lot of trade-offs we have to make decisions on," he said, adding that Meta is "still working on full AR" and that it will happen eventually.
What does this mean for your wallet? Meta is widening its price ladder and layering in stickier software, from $249 self‑branded frames to $349 audio‑only Ray‑Bans to $449 camera models, plus paid add‑ons like FDA‑cleared hearing support. If this strategy clicks, more of these gadgets could be priced for everyday budgets, while software updates keep them useful longer.
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