The deal and its place in Bucks history
Uline, a closely held packaging materials company from the Bucks' home state, will replace Motorola on the team's jerseys. It's the third jersey patch sponsor the franchise has had, following an initial run with Harley-Davidson Inc. and then Motorola. Glessing described the new agreement as the biggest patch deal the club has signed, with terms spanning multiple years.
Context on jersey advertising
In the late 2010s, the NBA opened the door for ad placements on game jerseys, becoming the earliest adopter among the four major U.S. pro leagues after the model had long been standard abroad. A Milwaukee Business Journal report earlier this year noted the Bucks were targeting about $10 million per season as Motorola's five-year arrangement neared its end.
Fan engagement and timing
Glessing, appearing on Bloomberg TV, said the season that begins next month represents a new phase coming on the heels of All-Star Giannis Antetokounmpo's offseason trade; he led the 2021 title run. He said the team plans to roll out more budget-friendly ticket options and make most regional TV broadcasts free to watch. "We have to ensure we're engaging new fans, with or without Giannis," he said.
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Value and what to watch
Sportico pegged the Bucks at roughly $4.5 billion in 2025. The Uline patch is the team's biggest so far and runs for multiple years, a notable anchor as the club tries to widen its audience with cheaper tickets and easier TV access. For your wallet, the real story is how teams sharpen fan engagement and local reach.
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