Lowe's just gave its Kids Club a star face.
Starting May 30, kids walking into any of the chain's 1,750 stores can build MrBeast-themed toy kits.
The price tag is $14.98 each.
Lowe's runs free DIY workshops for kids most weekends.
This new run adds a paid product on top of the free side. It's a $14.98 buildable toy kit with MrBeast collectibles called Swarms.
The schedule is monthly:
Each kit unlocks a collectible only sold at Lowe's.
Each workshop also earns kids a MrBeast badge inside the Lowe's app. The badges show up on their digital profile.
The whole setup looks a lot like a subscription box. It just doesn't use that name.
It gives Lowe's a clear reason for families to come back each month.
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MrBeast has 480 million YouTube fans. He's the most-followed creator in the world.
His Beast Games series on Prime Video became the platform's most-watched unscripted show ever.
For Lowe's, that fan base is the group the chain wants to own. The brand's research found that 87% of Gen Alpha parents want more DIY time with their kids.
MrBeast is one of the few names that can pull a kid away from a screen.
Lowe's CMO Jen Wilson said the brand wanted to take "something kids already love" and bring it into stores.
The translation: turn fans into foot traffic.
This is round two of the Lowe's and MrBeast pact.
The first move came in June 2025 when Lowe's launched a creator network. MrBeast was one of the launch partners, with a storefront pushing his favorite tools.
Lowe's is also the build partner for season two of Beast Games.
So the deal sits across three layers: a creator storefront, a co-branded kids product, and a streaming tie-in.
Home Depot launched its own creator portal in December 2025 with a "Starting Lineup" program featuring Dude Perfect and soccer star Trinity Rodman. That program targets sports fans, while the Lowe's deal aims at Gen Alpha.
Lowe's pulled in more than $86 billion in fiscal 2025 sales. It runs more than 1,750 stores and employs about 300,000 workers.
Growing the next wave of DIY shoppers is one of the few clean paths to taking share from its rival.
The workshops sell out fast at most Lowe's stores. The first three are open for signup as of May 18, and more will roll out as the deal grows.
Lowe's has worked with creators before, but never at this scale. The MrBeast pact runs across YouTube, Prime Video, and the chain's app and stores.
Kids Club workshops have been one of the most popular parts of the Lowe's app. The MrBeast tie-in is built to take that base and grow it.
The real prize isn't the $14.98 kit.
It's the kid who buys it at age 8 and walks into a Lowe's at age 25 with their first house.
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