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Family Offices Focus on Real Estate and Alternatives Amid Inflation Worries

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Briefs Finance
Published Feb 2, 2026
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Summary:

  • Over 60% of U.S. family offices view inflation and interest rates as top portfolio risks, according to a J.P. Morgan survey.
  • 64% are concerned about interest rates, while 61% cite inflation as a major worry.
  • Family offices are investing heavily in real estate and alternative investments, particularly private equity and hedge funds, to hedge against inflation.

Concerns About Inflation and Interest Rates

A recent survey by J.P. Morgan Private Bank reveals that over 60% of U.S. family offices are concerned about inflation and interest rates this year.

The survey found that 64% of family offices cited interest rates as a significant risk, while 61% expressed worries about inflation. This highlights the growing anxiety among wealthy families regarding the impact of rising costs on their investments.

Shifting Investments to Real Estate and Alternatives

To safeguard their portfolios, many family offices are increasingly turning to real estate and alternative investments. The survey indicates that those who view inflation as a top risk have allocated around 60% of their portfolios to alternative investments.

Furthermore, respondents reported having double the exposure to real estate and hedge funds compared to others, showing a clear strategy to combat inflation through these asset classes.

Investing in Artificial Intelligence

Artificial intelligence (AI) has emerged as a key focus for family offices. According to the survey, 65% of family offices prioritize AI as part of their investment strategy. Other favored sectors include health care, infrastructure, and cybersecurity.

The emphasis on technology and AI highlights a trend towards innovative investments that could provide growth amidst economic uncertainties.

Current Asset Allocation Trends

The survey also revealed how U.S. family offices are distributing their investments. They reported holding 40% of their investments in public equities, making it the largest asset class in their portfolios.

Additionally, 34% of their investments are in private sectors, which include private equity, venture capital, private credit, and real estate. This diversified approach aims to balance risks while seeking potential returns.

Hesitance Towards Gold Investments

While many retail investors are considering gold as a hedge against inflation, family offices appear more cautious. The survey found that 72% of family offices have no exposure to gold in their portfolios. This hesitance stems from the recent surge in gold prices, making it a less attractive option for those not already invested.

David Frame, global CEO of J.P. Morgan Private Bank, noted that the spike in gold prices could make it risky for family offices to enter the market now.

Cash Reserves and Future Strategies

Family offices continue to maintain significant cash reserves. Some respondents are holding cash to prepare for potential downturns, allowing them to make opportunistic investments should asset prices fall.

Others are taking advantage of high short-term interest rates to earn solid yields on cash equivalents. Frame pointed out that those concerned about inflation prefer to keep cash, as higher inflation may lead to increased interest rates in the future.

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