Pro Login

Berkshire Hathaway Moves to Unwind Kraft Heinz Stake Under New Leadership

Briefs Media Newspaper Logo Market Briefs
Briefs Finance
Published Jan 21, 2026
Share:
A computer screen shows news of Berkshire Hathaway exiting Kraft Heinz. In the background, two men face a portrait, with mayonnaise and ketchup bottles labeled "For Sale," hinting at new leadership ahead.
Summary:
  • Berkshire Hathaway is preparing to exit its 27.5% stake in Kraft Heinz, which is the largest shareholder position.
  • Kraft Heinz shares dropped 5% in premarket trading following the announcement of the potential sale.
  • Since its 2015 merger, Kraft Heinz's shares have fallen about 70%, impacted by rising costs and changing consumer preferences.

Berkshire Hathaway's Decision

Berkshire Hathaway, led by its new CEO Greg Abel, is taking steps to exit its investment in Kraft Heinz. The company has registered its entire 27.5% stake in Kraft Heinz, which makes it the largest shareholder in the food giant.

This move is part of Abel's strategy to distance the company from a deal that Warren Buffett has called a rare misstep.

Impact on Kraft Heinz Shares

Following the announcement, Kraft Heinz shares fell 5% in premarket trading. This decline reflects investor concern regarding the future of the company after Berkshire's decision to potentially sell its stake.

Since the merger that formed Kraft Heinz in 2015, the company's shares have plummeted approximately 70%. This decline has been attributed to shifting consumer tastes and rising production costs.

Financial Losses and Writedown

Last year, Berkshire Hathaway took a significant $3.8 billion writedown on its Kraft Heinz investment. The decline in the value of this holding has raised questions about the long-term viability of Kraft Heinz in a changing market landscape.

Although Berkshire has received billions in dividends over the years, the overall performance of Kraft Heinz has not met expectations since the merger.

Plans for Kraft Heinz

Kraft Heinz is exploring a split into two distinct companies. One company would focus on sauces and shelf-stable meals, while the other would include North American staples such as Oscar Mayer meats and Kraft cheese singles.

This strategic move aims to better position Kraft Heinz to respond to market demands and consumer preferences.

Buffett's Regret Over the Merger

Warren Buffett has publicly acknowledged his frustration with the merger of Kraft and Heinz. He stated, "It certainly didn't turn out to be a brilliant idea to put them together, but I don't think taking them apart will fix it."

His comments underline the challenges that Kraft Heinz faces, even as the company seeks to reorganize.

Future Steps for Berkshire Hathaway

The registration statement that Berkshire Hathaway filed provides the company with flexibility to reduce its stake in Kraft Heinz without needing immediate transaction notifications.

Analysts from Stifel noted that the next update on Berkshire’s position will likely come in mid-May, when the company reports its first fiscal quarter activity. They maintained a hold rating on Kraft Heinz with a price target of $26, citing slower growth and consumption trends.

Disclosure

Get Market Briefs delivered to your inbox every morning for free!

Homepage V1 opt-in (#63)
No fluff. No noise. No politics. Just finance news you can read in 5 minutes.

Blogs

January 21, 2026
Why The Japanese Stock Market Could Outperform U.S. Markets This Year

If you walk through Tokyo's Kabutocho district, you'll find yourself […]

Read More
January 20, 2026
Growth Stock Investing: Simple Strategies For Savvy Investors

Every investor wants the stocks they pick to grow - […]

Read More
January 19, 2026
Expense Ratio: What It Is, How To Calculate It, And Why It Matters

What Is an Expense Ratio? An expense ratio is the […]

Read More
January 18, 2026
What Is An IPO? Your Guide To Initial Public Offerings

There are hundreds of thousands, possibly even millions, of businesses […]

Read More
January 17, 2026
Banco Santander Stock: A Hidden Gem In Europe’s Blockbuster Comeback?

Americans Are Moving Money Overseas In 2025, U.S. investors invested […]

Read More
January 16, 2026
How To Save Money 101: Saving Your First $2,000 Fast

Why $2,000 Is Your First Money Goal Everybody wants to […]

Read More
January 15, 2026
EA Stock vs TTWO Stock: Which Gaming Giant Wins in 2026?

The Nintendo Switch 2 sold 3.5 million units in its […]

Read More
January 15, 2026
77+ Stock Market Terms Every Investor Should Know In Plain English

Stock market investing can feel like learning a new language.  […]

Read More
January 14, 2026
Dividend Investing: Building Passive Income That Pays You Regularly

All investors want one thing: To get paid. The question […]

Read More
January 13, 2026
UUUU Stock: Why This Uranium Stock Could Boom This Year

AI is consuming tons of power - that’s leading to […]

Read More
1 2 3 6
Share via
Copy link