SpaceX rolled out the Super Intelligence Partner Network, a push to get Grok into enterprise workflows and refine the tech with real customer use. Apollo Global Management and Nvidia are involved, alongside dozens of other firms.
According to the company on Thursday, early access was extended to over 130 firms. Names include data platforms Snowflake and Databricks and consultancies Bain & Co. and Booz Allen Hamilton. Galatiq, which provides forward-deployed engineers to help bring Grok into businesses, is also part of the program.
Executives, including Elon Musk, told investors adoption of Grok products is climbing. SpaceX also reported its AI unit turned a profit in the most recent quarter, driven mainly by computing deals tied to data centers in Memphis.
Companies are "increasingly using Grok Bot as a force multiplier across sales, marketing, IT and engineering, treating it as an always-on teammate for complex end-to-end workflows," Shotwell said on the Tuesday earnings call. She added that, as of October, paid weekly users of Grok Bot exceeded 800,000, roughly twice the prior month.
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To accelerate progress, SpaceX bought Cursor, an AI coding startup, and tapped connections around Musk to expand its roster of customers. Apollo and Nvidia, for instance, have prior working ties with SpaceX and Musk previously.
According to Bloomberg, after Apollo financed SpaceX's AI unit linked to its chip usage, the firm was among the first on Wall Street to trial Grok within its own organization.
SpaceX said it is working with firms on a new partnership program, and early access was granted to more than 130 companies.
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