New CEO, new lineup
John Ternus is officially in the top job at Apple, and the company is hosting a Tuesday gathering at its Cupertino headquarters to present him to employees and honor Tim Cook. Apple also updated its online leadership biographies Tuesday to reflect Ternus as CEO and to spell out who is running what.
Those updates show that Kevan Parekh, who succeeded Luca Maestri as CFO, has also taken on Maestri's former corporate services duties. Bloomberg News reported Sunday that under Ternus, Kevan Parekh, Chief Operating Officer Sabih Khan, and Eddy Cue, who leads services, are assuming bigger, more influential responsibilities. Apple did not respond to a request for comment.
Where Luca Maestri lands now
After stepping down as CFO at the end of 2024, Maestri stayed on as a vice president overseeing corporate services - the organization encompassing Information Systems and Technology, Information Security, and Corporate Real Estate. People familiar with the matter say he left that post in recent weeks.
He has not fully departed. Maestri is still on Apple's payroll, with no assigned duties besides leading a well-liked Apple University course that teaches rising leaders how the company operates. Bloomberg News reported Sunday that he is in the process of wrapping up his tenure at Apple and usually goes to the office roughly once per week. He had continued reporting to Cook until recently, but he is not reporting to Ternus.
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Schiller steps back, Cue steps up; Perica's future unclear
Phil Schiller, the longtime marketing leader who became an Apple Fellow and took charge of the App Store, is stepping down from that reduced role. Eddy Cue will take over the App Store and Apple Arcade, and the job of running product events moves to the communications department.
Apple's refreshed leadership page no longer lists Adrian Perica, the company's mergers and acquisitions chief. Bloomberg reported Sunday that Ternus is expected to remove Perica from his direct reports and may divide Perica's duties between the services and finance teams. Apple has not said where Perica will land.
What this could mean for your money
Cook often kept departing veterans around in smaller roles for years. Early talk in Apple circles suggests Ternus may be less inclined to keep that playbook. With more authority coalescing under Parekh, Khan, and Cue - and with Schiller stepping back and Perica's remit in flux - the center of gravity inside Apple is shifting. If you watch Apple as a bellwether, this is about who will set priorities for products, services, and the infrastructure that supports them.
