What Changed and Who Is Involved
Nubank announced on July 15, 2026, that Livia Chanes, who had been leading its Brazilian operations, would assume the newly created role of Latin America CEO. Chanes joined the company in 2020 and held her current post since 2024. Armando Herrera, head of Mexico, and Marcela Torres, head of Colombia, will now report directly to Chanes.
Earlier that same week, Rob Livingston became chief financial officer in a broader capacity that will include establishing local CFO roles. Earlier in 2026, Nubank created a position for global marketing.
Why Nubank Is Restructuring Now
Nubank's restructuring arrives as the company ramps up its Latin American presence and explores new markets. Last week, Nubank received a banking license in Mexico, and it is now awaiting a US banking license potentially by early 2027.
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In a statement, Chanes said: "My commitment is to ensure that Mexico and Colombia benefit from everything we've built in Brazil." She added: "This exchange accelerates innovation in every direction."
Background and Context
Founded in 2013 by David Vélez, Nubank began as a credit card disruptor in Brazil and has since evolved into one of the largest digital banks globally, serving tens of millions of customers across Brazil, Mexico, and Colombia. By naming a separate Latin America CEO, the company indicates it now views its operations in Mexico and Colombia as independent markets rather than just offshoots of Brazil.
Chanes joined Nubank in 2020 as a senior executive and quickly advanced through strategy and operations roles before taking charge of Brazil. Her deep familiarity with the company's culture and processes positions her well to replicate success across the region.
Moreover, the restructuring underscores Nubank's ambition to treat each Latin American market as a core part of its business rather than as satellite operations. With Chanes at the helm, the company aims to standardize product offerings and compliance frameworks across Brazil, Mexico, and Colombia, while still permitting local adaptation. This coordinated approach is expected to speed up the rollout of new financial products, such as investment accounts and insurance, which have already proven successful in Brazil. The upcoming US banking license, if granted, would represent a significant leap, and having a dedicated regional CEO frees top executives to concentrate on that next frontier.
Chanes' promotion builds on her track record in Brazil, where she oversaw the company's most profitable operations. Her experience in scaling the Brazilian business is expected to help replicate that success in Mexico and Colombia, where Nubank has already attracted millions of users with its no-fee accounts and simple credit products.
Nubank's Growth Trajectory
The Brazilian neobank has already demonstrated strong growth in Mexico and Colombia, attracting millions of users with its no-fee accounts and simple credit products. With its Latin America CEO now in place, the company can more efficiently coordinate marketing, compliance, and product launches across the region.
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