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About Us

Traditional financial news and education have always been run by Wall Street suits.

At Briefs Finance, we ditched the suits but kept the Briefs.

We're a Detroit-based financial technology company powered by media on a simple mission: help regular people get better with their money. Not the folks who already have a guy on Wall Street. You.

Why we exist

Here's the uncomfortable truth most finance companies won't say: investing is hard, and most people lose money trying.

It's not because they aren't smart. It's because the whole system was built to feel confusing, intimidating, and expensive.

Wall Street firms charge $5,000 to $10,000+ to manage your money. It can be hard to keep up with financial news and stay informed.

We think there's a better way, and it starts with one idea:

When the economy shifts, money shifts.

Smart investors don't chase yesterday's winners. They figure out where money is moving next, and they get there before the crowd.

That takes research, not headlines. Research is exactly what we do.

Meet the founder

Briefs Finance was started by Jaspreet Singh.

Jaspreet graduated from law school and then never worked a single day as an attorney.

Instead, he went all-in studying the most successful investors in the world, trying to reverse-engineer how they actually build wealth. He'll be the first to tell you his real edge was being willing to work hard, screw up a lot, and never give up.

What he learned became the foundation of everything we do. The goal hasn't changed since: democratize investing education and make it accessible for regular people - not just the people who can afford a private wealth manager.

What we believe

Our philosophy is simple, and a little contrarian.

The person digging the gold out of the ground knows more about the industry than someone sitting on Wall Street.

In plain English: real research beats recycled news. Here's what that looks like for us:

Invest where money is moving, not where it already went
Use research to stay ahead of the crowd, instead of reacting to it
Keep everything in plain English, so you never feel talked down to or talked over
Be honest about the risks, every single time

What we make

Everything we build is designed to take you from "I have no idea where to start" to "I know exactly why I own what I own."

Market Briefs is our free daily newsletter, built for everyday investors.

Our motto is read less news, not more. We summarize the financial news that matters in 5 minutes or less, Sunday through Friday - and it's free for everyone, always.

Briefs Pro is our premium research membership for investors who want to stay ahead of market shifts.

Every week, our Briefs Research team spends 50+ hours digging through financial statements, pressure-testing opportunities, and tracking where the smart money is moving. Then we hand you the essence of it in a 10-minute report.

Inside Pro, you get:

Monthly deep-dive reports that discuss opportunities for growth investors, income investors, and investors who want to preserve their wealth.
Specific stock and cash-flow research backed by real analysis
Custom charts and graphs, so you can feel what's happening in the markets, not just read about it
A private community of thousands of fellow investors

Briefs Academy is our financial education platform.

It's a one-stop shop of Journeys (what we call our classes) covering building wealth, real estate investing, stock market investing, and more. Think of it as the course you wish someone handed you before you bought your first stock.

We're also building new tools to make research even easier, including the Briefs Terminal, Briefs Score, and Briefs AI. A few are still in beta, and we're just getting started.

A quick note on what we're not

We're a financial technology company powered by media, not a money management firm.

You can't invest in the Briefs Portfolio, and nothing we publish is personalized financial advice. Investing carries risk, and you should always talk to a licensed advisor about your specific situation.

We give you the research and the education, but the decisions are yours.

Come read along

Our team of money nerds shows up every day to bring you the best financial news and research the only way we know how: from the comfort of our Briefs.

We built the company we wish existed when we were starting out. Now we want to share it with you.

So go ahead - put on your Briefs and read along with us.

Start with the free daily newsletter or see what's inside Briefs Pro.

Briefs Media owns Market Briefs, Briefs Academy and Market Briefs Pro. Image contains two phones with Market Briefs.

Blogs

Portfolio Diversification: Why Putting All Your Eggs in One Basket Destroys Wealth

By Cierra Seay

Real diversification means spreading investments across all 11 economic sectors plus bonds, alternatives, and cash so no single bet can sink the portfolio.
Different sectors perform at different times, so a diversified portfolio captures upswings while smoothing the brutal drawdowns that wipe out concentrated bets.
Total market index funds offer the simplest path to diversification, and annual rebalancing is what keeps the structure working over time.

Non Taxable Income: What It Is and Why It Matters

By Milena Thomas

Non taxable income is money you receive that you don't owe income tax on.
The tax code treats workers, investors, and business owners very differently, and investors often come out ahead.
Learning how income is taxed is a quiet superpower for keeping more of what you earn.

Semiconductor Stocks: A Simple Guide for Investors

By Nate Gregory

Semiconductor stocks are companies that design and make computer chips, the brains inside nearly every modern device.
The AI boom has turned chips into one of the market's most important and most watched groups.
They offer big growth potential, but come with high valuations and a notoriously cyclical history.

How Stocks Work: A Simple Guide for Beginners

By Milena Thomas

A stock is a slice of ownership in a company - buy one, and you own a piece of the business.
You make money two ways: the share price rising over time, and dividends paid to shareholders.
The simplest path for most beginners is buying into the whole market through a low-cost index fund.

Stop Loss vs Stop Limit: What's the Difference?

By Jackson Moreland

A stop loss order sells your stock once it hits a trigger price, prioritizing getting you out.
A stop limit order only sells within a price range you set, prioritizing price over a guaranteed exit.
The trade-off: a stop loss almost always executes; a stop limit might not if the price moves too fast.

Energy Stocks: A Simple Guide for Investors

By Nate Gregory

Energy stocks are companies that produce and supply the power the world runs on, from oil and gas to newer sources.
They make up one of the 11 sectors of the market and tend to move with energy prices and big-picture shifts.
Like any sector, the key is diversification and understanding the forces driving demand.

What Is a Stop Loss Order? A Simple Guide

By Nate Gregory

A stop loss order automatically sells a stock once it falls to a price you set.
It's a tool to cap losses or lock in gains without watching the market all day.
It works best for active strategies, and can backfire if used carelessly on long-term holdings.

Best S&P 500 Index Fund: How to Choose One

By Kalbir Talwar

The best S&P 500 index fund for most investors is simply the cheapest, most established one that tracks the index well.
Funds like VOO, IVV, and SPY all hold the same 500 companies, so the biggest difference is the fee.
Pick one, automate your buys, and let time do the heavy lifting.

What Are Penny Stocks? Risks and Rewards Explained

By Milena Thomas

Penny stocks are very low-priced shares of very small companies, often trading for just a few dollars or less.
They promise huge gains but carry huge risks: low liquidity, high failure rates, and wild price swings.
Most investors are better served by quality companies and funds than by chasing cheap shares.

Best Stocks for Beginners With Little Money

By Nate Gregory

The best stocks for beginners with little money usually aren't individual stocks at all - they're low-cost index funds.
You can start with $100 or less and use small, regular investments to build wealth over time.
Focus on diversification and consistency, not on picking the next big winner.

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